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Swiss Wellness Day Spa – February 2023 Monthly Report

by | Mar 7, 2023 | Swiss Wellness Day Spa | 0 comments

Manager Analysis

The month of February has finished with steady results for both SEO and website analytics. The average session duration continues to increase, where it is now at a total of 1 minute and 51 seconds. This is indicating that users are now spending more time on the website and navigating through pages. For SEO, there are 44 keywords ranking in the top 3 spots and 12 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘day spa Adelaide’, ‘pregnancy massage Norwood’ and ‘couples spa Adelaide’ are ranking 1st, 2nd and 4th respectively. Throughout the month, the focus was to complete off-page optimisation by increasing the amount of citations which aims to improve the site’s presence and ranking in Google Search. In March, the focus will be to optimise the keyword ‘massage Marion’ as it has a significant amount of monthly search volume. The overall goal is to bring it closer to the 1st position in Google Search.

SEO Analysis

  • 44 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps or local search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 4th position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 8th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 12th position (second page) in organic search results.
  • In February, the SEO campaign focused on off-page optimisation using citations strategy to improve the site’s Google presence and ranking in the local search results.
  • For the month of March, the SEO on-page optimisation will focus on the keyword ‘massage Marion’ as it has a significant monthly search volume. The goal is to maintain its ranking, if not boost it closer onto the #1 position in Google search results.