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Swiss Wellness Day Spa – July 2021 Monthly Report

by | Aug 6, 2021 | Swiss Wellness Day Spa | 0 comments

Manager

The SEO campaign for the month of July sees areas for potential in both site traffic and keyword rankings. The number of site visits this month decreased slightly by 10.2%, together with a 0.9% dip in average session duration. A bit concerning is the abrupt dip in user site visits on July 21 carrying through July 25, which pulled the traffic trend downwards. A big win for this month’s campaign is keyword ‘day spa adelaide’ consistently ranking in 1st position in Google Maps. There are mixed results in the number of keywords joining the rankings of first page results, as well as rankings for our targeted keywords. We’re optimistic that the on-page optimisations we set up for keyword ‘day spa adelaide’ will boost the keyword further up the rankings in the coming weeks. We will continue using on-page and off-page optimisation strategies through the month of August to see our keyword rankings move closer to first page search results.

SEO Analysis

  • 40 keywords ranking in top 1-3 (first page) results
  • 12 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps
  • Keyword ‘day spa adelaide’ ranking in 14th position of organic results (second page)
  • Keyword ‘couples spa adelaide’ ranking in 7th position (first page)
  • In July, we expanded on-page optimisation for keyword ‘day spa Adelaide’ and we expect ranking to improve in the coming weeks.
  • Through the month of August, we will continue our on-page and off-page strategies to further boost ranking for more keywords.