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Swiss Wellness Day Spa – July 2023 Monthly Report

by | Aug 7, 2023 | Swiss Wellness Day Spa

Manager Analysis

In July, the SEO campaign achieved significant progress for the website. A thorough analysis revealed that 46 keywords ranked in the top 1-3 results on the first page, with an additional 13 keywords ranking in the top 4-10 positions. Notably, the keyword ‘day spa Adelaide’ surged to the 2nd position in Google Maps or local search results, marking an impressive improvement from its previous 5th position. Moreover, ‘day spa Hyde Park’ also achieved a commendable 2nd position in the map pack of Google Maps or local search results. The Google Business Profile (GBP) listing played a crucial role, receiving 28,112 total views and driving 673 website visits, 150 requests for directions, and 59 direct phone calls, reflecting a remarkable increase from the previous month.

To enhance location relevance, an SEO optimised content for the GBP listing was created. Additionally, other organic search results saw positive changes, with ‘massage Mitcham’ ranking 1st, ‘massage Prospect’ ranking 2nd, ‘couples spa Adelaide’ advancing to 2nd, ‘pregnancy massage Norwood’ occupying 3rd, and ‘pregnancy massage Adelaide’ securing 4th position on the first page. Furthermore, ‘best day spa Adelaide’ and ‘day spa Adelaide’ achieved 8th and 10th positions, respectively. Looking ahead, the SEO campaign for August will concentrate on off-page optimisation strategies, particularly focusing on map embeds from Google Maps. This approach aims to create high-quality outbound links, thus boosting the site’s overall authority and credibility, potentially yielding even better results in the upcoming weeks.

SEO Analysis

  • 46 keywords ranking in top 1-3 (first page) results
  • 13 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in the 2nd position (up from 5th position previously) in Google Maps or local search results.
  • Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • The Google Business Profile listing achieved 28,112 total views (up from 24,223 previously), 673 website visits (up from 581 previously), 150 requests for directions (up from 114 previously), and 59 phone calls (up from 53 previously) made directly from the GBP listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/Aocvtx.
  • Keyword ‘massage Mitcham’ ranking in 1st position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 2nd position (first page), up from the previous 4th position (first page) in organic search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 10th position (first page) in organic search results
  • In July, on-page optimisation focused on the keyword ‘best day spa Adelaide’. Its ranking can be expected to improve in the upcoming weeks.
  • Through the month of August, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.