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Swiss Wellness Day Spa – June 2023 Monthly Report

by | Jul 7, 2023 | Swiss Wellness Day Spa

Manager Analysis

The SEO campaign for the month of June yielded positive results, with 46 keywords ranking within the top 1-3 positions on the first page of search results. Additionally, 11 keywords secured positions within the top 4-10 range. Notable achievements include ‘day spa Adelaide’ ranking 5th in Google Maps or local search results, and ‘day spa Hyde Park’ securing the 2nd position in the map pack of Google Maps or local search results.
The Google Business Profile (GBP) listing played a crucial role in driving engagement, with a total of 24,223 views, 581 website visits, 114 requests for directions, and 53 phone calls directly from the listing. An SEO optimised post was created for the GBP listing to increase location relevance.

Furthermore, various keywords related to massage and spa services achieved top positions in organic search results, such as ‘massage Mitcham’ ranking 1st, ‘massage Prospect’ ranking 3rd, ‘couples spa Adelaide’ ranking 4th, ‘pregnancy massage Norwood’ ranking 3rd, ‘day spa Adelaide’ ranking 8th, ‘best day spa Adelaide’ ranking 5th, and ‘pregnancy massage Adelaide’ ranking 5th.

In June, the SEO campaign primarily focused on off-page optimisation, employing local citations to enhance visibility, credibility, and Google presence. Moving forward into July, the on-page optimisation strategy will concentrate on the keyword ‘best day spa Adelaide,’ aiming to gain a competitive edge organically and improve its ranking closer to the coveted #1 position in Google search results.

SEO Analysis

  • 46 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 5th position in Google Maps or local search results.
  • Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • The Google Business Profile listing achieved 24,223 total views, 581 website visits, 114 requests for directions, and 53 phone calls made directly from the GBP listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/rJMFuz.
  • Keyword ‘massage Mitcham’ ranking in 1st position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 8th position (first page) in organic search results
  • Keyword ‘best day spa Adelaide’ is ranking in 5th position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 5th position (first page) in organic search results
  • In June, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence.
  • Through the month of July, the SEO on-page optimisation will focus on the keyword ‘best day spa Adelaide’ as it has a significant monthly search volume and an increasing level of competition, meaning more competitors are bidding on this keyword. The goal is to gain a better competitive edge for this keyword organically and bring it closer to the #1 position in Google search results.