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Swiss Wellness Day Spa – October 2021 Monthly Report

by | Nov 5, 2021 | Swiss Wellness Day Spa | 0 comments

Manager

We’re pleased to report that the SEO campaign for the month of October produced impressive gains as well as areas for potential. For this month, site traffic is at 2154 users, with 1810 of these users coming from the organic search channel. There is an increase in the number of keywords joining the top 3 positions of first page results at 42 keywords, while a slight dip can be seen in the number of keywords joining the top 4-10 positions. Google Maps ranking for the keyword ‘day spa Adelaide’ is consistently strong at 1st position, while the same keyword makes a massive leap to 4th position from last month’s 9th position of Google’s search results. Keyword ‘couples spa adelaide’ is at 7th position this month from last month’s 5th position. We expect to see upward movements in the ranking of the keyword ‘facials adelaide’ after on-page optimisations were completed in October for the mentioned keyword. We will continue to strengthen our strategy through November with on-page and off-page optimisations for the keyword ‘massage marion’ to move it closer to the first page of organic search results.

SEO Analysis

  • 42 keywords ranking in top 1-3 (first page) results
  • 10 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps
  • Keyword ‘day spa Adelaide’ ranking in 4th position (first page)
  • Keyword ‘couples spa adelaide’ ranking in 7th position (first page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘facials adelaide’ and we expect movement in its ranking in the coming weeks.
  • Through the month of November, we will focus our on-page and off-page strategies on the keyword ‘massage marion’ as it has a significant number of average monthly searches and to further boost its ranking in the organic search results.