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Swiss Wellness Day Spa – October 2023 Monthly Report

by | Nov 7, 2023 | Swiss Wellness Day Spa

Manager Analysis

In October, the SEO campaign for the spa business yielded notable results. The analysis revealed that 46 keywords secured top 1-3 positions in search results, while an additional 13 keywords ranked within the top 4-10. Particularly noteworthy was the keyword ‘best day spa Adelaide,’ which captured the first position in Google Maps and local search results, surpassing the map pack competition.

The Google Business Profile (GBP) listing made significant strides, garnering 7,168 views from Google Search and Google Maps through desktop and mobile searches. It also generated 672 clicks, 126 direction requests, and 68 phone calls, exhibiting substantial growth from the previous month.

Furthermore, SEO-optimised content for the GBP listing aimed to enhance location relevance. Additionally, the SEO team concentrated on keyword ‘massage Adelaide’ for on-page optimisation, with the expectation of further improvements in rankings in the coming weeks.

Looking ahead to November, the campaign’s focus will shift to ‘day spa Adelaide’ to intensify efforts and gain a competitive edge for this high-demand keyword, aiming for a stronger presence in the top search results.

SEO Analysis

  • 46 keywords ranking in top 1-3 (first page) results
  • 13 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘best day spa Adelaide’ ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • The Google Business Profile listing achieved 7,168 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 27,393), 672 clicks (previously Website Visits was 701), 126 direction requests (up from 115 previously), and 68 phone calls (up from 63 in the previous month) made directly from the GBP listing.
  • Keyword ‘day spa Adelaide’ ranking in the 1st position (ahead of the map pack) in Google Maps or local search results.
  • Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • In October, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
  • The Google Business Profile listing achieved 7,168 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 27,393), 672 clicks (previously Website Visits was 701), 126 direction requests (up from 115 previously), and 68 phone calls (up from 63 in the previous month) made directly from the GBP listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed herehttps://posts.gle/7mNtDw.
  • Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
  • Keyword ‘facials Glenelg’ ranking in 1st position (first page) in organic search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘massage Mitcham’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 9th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 9th position (first page) in organic search results
  • In October, on-page optimisation focused on the keyword ‘‘massage Adelaide’. Its ranking can be expected to improve in the upcoming weeks.
  • Through the month of November, the SEO on-page optimisation will focus on the keyword ‘day spa Adelaide’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.