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Swiss Wellness Day Spa – September 2023 Monthly Report

by | Oct 9, 2023 | Swiss Wellness Day Spa

Manager Analysis

In September, the SEO campaign made significant strides in improving the online visibility of the spa business. A thorough SEO analysis revealed promising results, with 43 keywords securing top 1-3 positions in search engine results, while 16 keywords achieved placements in the top 4-10 positions.

Notably, the keyword ‘best day spa Adelaide’ claimed the coveted 1st position in Google Maps and local search results, surpassing the competition. Furthermore, ‘day spa Adelaide’ and ‘day spa Hyde Park’ earned 2nd place rankings in the map pack, enhancing local visibility.

The Google Business Profile (GBP) listing, despite experiencing a slight dip in views, continued to drive engagement with 701 website visits, 115 requests for directions, and 63 phone calls in September. An SEO-optimised content post aimed at boosting location relevance was created, further enriching the GBP.

Organic search results saw remarkable progress, with keywords like ‘massage Hyde Park’ and ‘facials Glenelg’ securing 1st position, while others like ‘massage Mitcham’ and ‘pregnancy massage Norwood’ achieved 2nd place rankings.

In preparation for October, the campaign shifted focus to off-page optimisation through Google Maps embeds. Looking ahead, on-page optimisation strategies will target the competitive keyword ‘massage Adelaide,’ aiming to secure a higher ranking in Google search results. These efforts will continue to strengthen the spa’s online presence and competitiveness.

SEO Analysis

  • 43 keywords ranking in top 1-3 (first page) results
  • 16 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘best day spa Adelaide’ ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • Keyword ‘day spa Adelaide’ ranking in the 2nd position (in the map pack) in Google Maps or local search results.
  • Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • In September, the Google Business Profile listing achieved 27,393 total views (down from 31,294 previously), 701 website visits (down from 807 previously), 115 requests for directions (down from 143 previously), and 63 phone calls (down from 64 previously) made directly from the GBP listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/VvnMqt.
  • Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
  • Keyword ‘facials Glenelg’ ranking in 1st position (first page) in organic search results
  • Keyword ‘massage Mitcham’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 5th position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 7th position (first page) in organic search results
  • Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 9th position (first page) in organic search results
  • In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
  • Through the month of October, the SEO on-page optimisation will focus on the keyword ‘massage Adelaide’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.