Swiss Wellness Day Spa – September 2021 Monthly Report
Manager
The SEO campaign has been fairly successful in boosting keyword rankings and improving site traffic. There is a 4.7% increase in user site visits this month, leading to a total of 2189 users visiting the site during September. 1765 out of 2189 users came from the organic search channel. For keyword rankings, we’re pleased to see that the keyword ‘day spa Adelaide’ has secured the #1 spot in Google Maps. Another notable win this month is the massive leap made by keyword ‘day spa adelaide’, which is now at 9th position of organic search results from last month’s 16th position. This upward trend is echoed by keyword ‘couples spa adelaide’ which moved up from last month’s 6th position to this month’s 5th position. The number of keywords joining the top 3 and top 4-10 positions of first page results is moderately steady at 40 keywords and 11 keywords, respectively. On-page optimisations were completed in September for the keyword ‘message adelaide’ with the aim of propelling it up the rankings of search results. We’re expecting to see an upward movement of this keyword in search results after the strategy was put in place. We will focus on on-page and off-page optimisation strategies to boost the keyword ‘facials adelaide’ closer to the top positions of first page results.
SEO Analysis
Swiss Wellness Day Spa – August 2021 Monthly Report
Manager
The SEO campaign for the month of August has produced positive results in site traffic as well as keyword rankings. We’re pleased to see an increase in the number of users and the average session duration this month, with 2,091 users visiting the site in August at an average of 2 minutes and 16 seconds per site visit. Of the 2,091 users, 1,731 are from the organic search channel. Noteworthy wins for the keyword rankings are the #1 position of keyword ‘day spa Adelaide’ and the jump of keyword ‘couples spa adelaide’ from 7th position last month to this month’s 6th position of first page results. However, there was a slight dip in the number of keywords ranking in the top 3 and top 4-10 positions, as well as in the ranking of the keyword ‘day spa adelaide’. We will continue to use on-page and off-page optimisations through September to boost the keyword ‘day spa adelaide’ further up the rankings of organic search results.