Swiss Wellness Day Spa – May 2021 Monthly Report
Manager
We’re pleased to report that the SEO campaign has produced impressive results in this month’s organic search traffic and in the total number of user site visits. It’s exciting to see an 18.9% increase in site traffic from last month’s 2,029 users to this month’s 2,413 users, with the number of site visits being fairly consistent this month compared to last month’s fluctuations in daily traffic. We’re seeing areas for improvement in this month’s keywords joining the top 1-3 positions of first page results and in the slight dip in the ranking of keyword ‘couples spa adelaide’, which moves one position lower to 6th position this May. In spite of this, we’re optimistic that big wins from this month such as the increase in the number of keywords joining the top 4-10 positions and the movement of keyword ‘day spa adelaide’ to the top #1 spot in Google Maps show promise for the campaign. Another victory for May is the SEO optimised content that we were able to write for the keyword ‘day spa Adelaide’ which was shared on Google My Business to strengthen our service and location relevance in Google. Our goal in the coming weeks is to boost the keyword ‘day spa adelaide’ in organic search results and further push its upward movement closer to the top 5 positions of first page search results.
SEO Analysis
Swiss Wellness Day Spa – October 2021 Monthly Report
Manager
We’re pleased to report that the SEO campaign for the month of October produced impressive gains as well as areas for potential. For this month, site traffic is at 2154 users, with 1810 of these users coming from the organic search channel. There is an increase in the number of keywords joining the top 3 positions of first page results at 42 keywords, while a slight dip can be seen in the number of keywords joining the top 4-10 positions. Google Maps ranking for the keyword ‘day spa Adelaide’ is consistently strong at 1st position, while the same keyword makes a massive leap to 4th position from last month’s 9th position of Google’s search results. Keyword ‘couples spa adelaide’ is at 7th position this month from last month’s 5th position. We expect to see upward movements in the ranking of the keyword ‘facials adelaide’ after on-page optimisations were completed in October for the mentioned keyword. We will continue to strengthen our strategy through November with on-page and off-page optimisations for the keyword ‘massage marion’ to move it closer to the first page of organic search results.