Manager Analysis

In November, the SEO campaign yielded significant results. A total of 47 keywords secured top 1-3 positions in organic search, showcasing the effectiveness of the on-page optimisation efforts. Noteworthy achievements include ‘massage Hyde Park,’ ‘facials Glenelg,’ and ‘pregnancy massage Norwood,’ all securing 1st or 2nd positions on the first page. Although ‘day spa Adelaide’ slipped to the 20th position briefly after on-page optimisation, this is a common phenomenon and is expected to rebound in the following weeks.

Looking forward, December’s strategy will pivot towards off-page optimisation. Social foundations will be leveraged, and strategic link-building initiatives will be implemented to enhance the site’s online reputation and visibility.

The Google Business Profile (GBP) for the spa exhibited a solid performance in November. Key local search terms like ‘best day spa Adelaide’ and ‘day spa Adelaide’ secured prominent 3rd positions in the map pack on Google Maps. The GBP listing garnered 6,689 views from Google Search and Maps, with 662 website clicks, 127 direction requests, and 90 phone calls directly from the GBP listing.

To enhance location relevance, an SEO-optimised content piece was crafted for the GBP listing, accessible here. These efforts collectively contributed to sustaining the spa’s visibility and engagement on both desktop and mobile platforms.

SEO Analysis

• 47 keywords ranking in top 1-3 (first page) results
• 12 keywords ranking in the top 4-10 (first page) results
• Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
• Keyword ‘facials Glenelg’ ranking in 2nd position (first page) in organic search results
• Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
• Keyword ‘massage Mitcham’ ranking in 3rd position (first page) in organic search results
• Keyword ‘massage Prospect’ ranking in 5th position (first page) in organic search results
• Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
• Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
• Keyword ‘pregnancy massage Adelaide’ ranking in 7th position (first page) in organic search results
• Keyword ‘day spa Adelaide’ is ranking in 20th position (second page) in organic search results
• In November, on-page optimisation focused on the keyword ‘day spa Adelaide’. Keyword ranking may decline immediately after optimisation or whenever page changes are implemented. However, the drop in the rankings will be temporary, and can be expected to improve in the upcoming weeks.
• Through the month of December, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.

GBP Analysis

• Keyword ‘best day spa Adelaide’ ranking in 3rd position (in the map pack) in Google Maps or local search results.
• Keyword ‘day spa Adelaide’ ranking in the 3rd position (in the map pack) in Google Maps or local search results.
• Keyword ‘day spa Hyde Park’ ranking in 3rd position (in the map pack) in Google Maps or local search results.
• In November, the Google Business Profile listing achieved 6,689 views from Google Search and Google Maps via desktop and mobile searches (down from 7,168 previously), 662 website clicks (down from 672 previously), 127 direction requests (up slightly from 126 previously), and 90 phone calls (up from 68 previously) made directly from the GBP listing.
• Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://g.co/kgs/7CcH1t.

Manager Analysis

In October, the SEO campaign for the spa business yielded notable results. The analysis revealed that 46 keywords secured top 1-3 positions in search results, while an additional 13 keywords ranked within the top 4-10. Particularly noteworthy was the keyword ‘best day spa Adelaide,’ which captured the first position in Google Maps and local search results, surpassing the map pack competition.

The Google Business Profile (GBP) listing made significant strides, garnering 7,168 views from Google Search and Google Maps through desktop and mobile searches. It also generated 672 clicks, 126 direction requests, and 68 phone calls, exhibiting substantial growth from the previous month.

Furthermore, SEO-optimised content for the GBP listing aimed to enhance location relevance. Additionally, the SEO team concentrated on keyword ‘massage Adelaide’ for on-page optimisation, with the expectation of further improvements in rankings in the coming weeks.

Looking ahead to November, the campaign’s focus will shift to ‘day spa Adelaide’ to intensify efforts and gain a competitive edge for this high-demand keyword, aiming for a stronger presence in the top search results.

SEO Analysis

• 46 keywords ranking in top 1-3 (first page) results
• 13 keywords ranking in the top 4-10 (first page) results
• Keyword ‘best day spa Adelaide’ ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
• The Google Business Profile listing achieved 7,168 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 27,393), 672 clicks (previously Website Visits was 701), 126 direction requests (up from 115 previously), and 68 phone calls (up from 63 in the previous month) made directly from the GBP listing.
• Keyword ‘day spa Adelaide’ ranking in the 1st position (ahead of the map pack) in Google Maps or local search results.
• Keyword ‘day spa Hyde Park’ ranking in 2nd position (in the map pack) in Google Maps or local search results.
• In October, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
• The Google Business Profile listing achieved 7,168 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 27,393), 672 clicks (previously Website Visits was 701), 126 direction requests (up from 115 previously), and 68 phone calls (up from 63 in the previous month) made directly from the GBP listing.
• Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed herehttps://posts.gle/7mNtDw.
• Keyword ‘massage Hyde Park’ ranking in 1st position (first page) in organic search results
• Keyword ‘facials Glenelg’ ranking in 1st position (first page) in organic search results
• Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
• Keyword ‘massage Mitcham’ ranking in 3rd position (first page) in organic search results
• Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
• Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
• Keyword ‘best day spa Adelaide’ is ranking in 8th position (first page) in organic search results
• Keyword ‘pregnancy massage Adelaide’ ranking in 9th position (first page) in organic search results
• Keyword ‘day spa Adelaide’ is ranking in 9th position (first page) in organic search results
• In October, on-page optimisation focused on the keyword ‘‘massage Adelaide’. Its ranking can be expected to improve in the upcoming weeks.
• Through the month of November, the SEO on-page optimisation will focus on the keyword ‘day spa Adelaide’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.