Manager Analysis

During the month of May, the SEO campaign marinated successful results, with 46 keywords securing top 1-3 positions on the first page of search results. Additionally, 11 keywords obtained positions within the top 4-10 range on the first page. Notably, the keyword ‘massage Mitcham’ claimed the coveted 1st position in organic search results, demonstrating its strong performance. Similarly, ‘massage Prospect’ secured the 2nd position, while ‘couples spa Adelaide’ and ‘pregnancy massage Norwood’ both ranked 4th on the first page.
Moreover, ‘day spa Adelaide’ and ‘best day spa Adelaide’ exhibited solid performance, occupying the 5th position in organic search results. ‘Pregnancy massage Adelaide’ ranked 8th on the first page, further contributing to the campaign’s success.

On-page optimisation efforts in May centered around enhancing the keyword ‘best day spa Adelaide’, with an expectation of further improvement in the coming weeks. Looking ahead to June, the SEO campaign will shift its focus to off-page optimisation strategies, employing a local citations strategy. This approach aims to enhance the site’s visibility, credibility, and Google presence by acquiring reputable backlinks from local sources. By leveraging these reputable backlinks, the campaign seeks to solidify the site’s authority and improve its overall performance in search engine rankings.

SEO Analysis

Manager Analysis

In April, the site was able to rank for 47 keywords in the top 1-3 results on the first page, while also ranking for 10 keywords in the top 4-10 results. The keyword ‘day spa Adelaide’ was able to rank in the 8th position in Google Maps or local search results, despite its Google Business Profile name being changed by Google to ‘Swiss Wellness’ from the previous ‘Swiss Wellness Day Spa Adelaide’, which may have affected its ranking. This is currently undergoing a change.

The campaign was also successful in achieving high organic search result rankings, with ‘massage Mitcham’ ranking in the 1st position on the first page, and ‘massage Prospect’ ranking in the 2nd position, up from the 4th position previously. The keyword ‘couples spa Adelaide’ ranked in the 3rd position on the first page, while ‘pregnancy massage Norwood’ and ‘best day spa Adelaide’ both ranked in the 3rd position on the first page. ‘Pregnancy massage Adelaide’ ranked in the 9th position on the first page.

The SEO campaign for April focused on off-page optimisation, with a goal of gaining more site mentions to improve the site’s authority and Google presence. The focus for May will be SEO on-page optimisation and GMB optimisation for the focus to the keyword ‘best day spa Adelaide’ as it has a medium to high level of competition and significant monthly searches.

SEO Analysis

• 47 keywords ranking in top 1-3 (first page) results
• 10 keywords ranking in the top 4-10 (first page) results
• Keyword ‘day spa Adelaide’ ranking in 8th position in Google Maps or local search results. As a note, Google has automatically changed the GBP name to ‘Swiss Wellness’ from the previous ‘Swiss Wellness Day Spa Adelaide’. This may have affected the GBP ranking for this keyword.
• Keyword ‘day spa Adelaide’ is ranking in 5th position (first page) in organic search results
• Keyword ‘massage Mitcham’ ranking in 1st position (first page) in organic search results
• Keyword ‘massage Prospect’ ranking in 2nd position (first page) in organic search results, up from 4th position (first page) previously
• Keyword ‘couples spa Adelaide’ ranking in 3rd position (first page) in organic search results
• Keyword ‘pregnancy massage Norwood’ ranking in 3rd position (first page) in organic search results
• Keyword ‘best day spa Adelaide’ is ranking in 3rd position (first page) in organic search results
• Keyword ‘pregnancy massage Adelaide’ ranking in 9th position (first page) in organic search results
• In April, the SEO campaign focused on off-page optimisation with the goal of gaining more site mentions to improve the site’s authority and Google presence.
• For May, the focus will be on the keyword ‘best day spa adelaide’ through on-page SEO and GMB optimisations.