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Swiss Wellness Day Spa – January 2023 Monthly Report

Feb 7, 2023

Manager Analysis

The month of January finished with areas for improvement for both website analytics and SEO. Regarding website traffic, the number of users visiting the website has declined by a minimal 4.6%. However, it’s important to note the number of users visiting the website as a result of SEO is a total of 1,772 and they are spending an average of 1 minute and 43 seconds on the website. For SEO, there are 41 keywords ranking in the top 3 spots and 15 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, the keywords ‘day spa Adelaide’, ‘pregnancy massage Norwood’ and ‘massage Prospect’ are ranking 1st, 2nd and 3rd respectively. Throughout January, the focus was to complete on-page optimisation for the keyword ‘day spa Adelaide’ in order to maintain the keywords rankings. For February, the SEO campaign will focus on off-page optimisation with the goal of building local listings and citations in order to improve rankings in the long term.

SEO Analysis

  • 44 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps or local search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 5th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 12th position (second page) in organic search results.
  • In December, the SEO campaign focused on off-page optimisation strategies via guest posting opportunities to help drive referral traffic and boost your site’s authority.
  • For the month of January, the SEO on-page optimisation will focus on the keyword ‘day spa Adelaide’ as it has a high level of competition and significant monthly searches. The goal is to bring it onto the first page of Google search results.

    • Swiss Wellness Day Spa – December 2022 Monthly Report

    Jan 13, 2023

    SEO Analysis

  • 44 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps or local search results
  • Keyword ‘pregnancy massage Norwood’ ranking in 2nd position (first page) in organic search results
  • Keyword ‘couples spa Adelaide’ ranking in 4th position (first page) in organic search results
  • Keyword ‘massage Prospect’ ranking in 3rd position (first page) in organic search results
  • Keyword ‘pregnancy massage Adelaide’ ranking in 5th position (first page) in organic search results
  • Keyword ‘day spa Adelaide’ is ranking in 12th position (second page) in organic search results.
  • In December, the SEO campaign focused on off-page optimisation strategies via guest posting opportunities to help drive referral traffic and boost your site’s authority.
  • For the month of January, the SEO on-page optimisation will focus on the keyword ‘day spa Adelaide’ as it has a high level of competition and significant monthly searches. The goal is to bring it onto the first page of Google search results.