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The month of September has been a challenging month for site traffic stats as well as keyword rankings. There is 16.9% dip in site traffic this month, resulting in a total of 340 users. Of these 340 users, 250 of which are from the organic search channel. Mixed results can be seen on the keyword ranking front, with some dips as well as noteworthy wins. Overall, we’re pleased to report that most of the keywords are in strong positions of first page search results. An impressive highlight of the campaign is keyword ‘telstra business partner ipswich’ ranking in the #1 position of first page results. This is followed by keywords ‘business it services ipswich’ and ‘telstra business partner brisbane’ which are at 2nd and 4th position respectively. Keywords ‘telstra teams calling’ is also on the first page of search results while ranking at 10th position, while keyword ‘telstra calling for office 365’ is at 13th position of second page results. On-page optimisations that were put in place in September have propelled the keyword ‘microsoft calling plans’ and will boost upward movement from the mentioned keyword in the coming weeks. We will use on-page optimisation strategies on the keyword ‘teams calling plan’ through October to further strengthen the campaign and push the mentioned keyword closer to the first page of search results.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telstra business partner ipswich’ ranking in 1st position (first page)
  • Keyword ‘telstra business partner brisbane’ ranking in 4th position (first page)
  • Keyword ‘business it services ipswich’ ranking in 2nd position (first page)
  • Keyword ‘telstra calling for office 365’ ranking in 13th position (second page)
  • Keyword ‘telstra teams calling’ ranking in 10th position (first page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘microsoft calling plans’ which is ranking in 12th position (second page). We expect movement in its ranking in the coming weeks.
  • Through the month of October, we will focus our on-page strategies on the keyword ‘teams calling plan’ to further boost its ranking into the first page of Google search results.