Talk Business Technology – November 2020 Monthly Report
Manager
The SEO campaign for the month of November has seen some noteworthy wins and a few areas of focus for the coming months. There has been a 1.9% decrease in website user traffic this month from October’s 258 users to 253 users in November. Of the 253 users, 66 users are from organic search results with 64 out of the 66 of those organic users tagged as new site visitors. The average session duration’s impressive 78.6% increase this month to 33 seconds from last month’s 18 seconds is worth noting as well as the strong ranking of the targeted keywords in the first page of search results, with ‘telstra business partner ipswich’, ‘telstra business partner brisbane’, and ‘business it services ipswich’ ranking in 1st, 7th, and 4th positions, respectively. The number of keywords ranking in the top 3 positions of first page results is retained at 3 keywords this month, while a dip from last month’s 3 keywords to this month’s 2 keywords can be seen in the number of keywords joining the top 4-10 positions of search results. It is interesting to note that peaks in site visits usually occur inside increments of 6 days this month, where 4 graphs of 6-day increments can be seen exhibiting this pattern throughout the month of November from November 1-7, 9-15, 15-22, and 23-29, respectively. We will monitor this pattern of website traffic in the coming months. Through December, we will be using an off-page strategy through to see the rankings for the keyword ‘business it services ipswich’ move closer to the top 1 position of Google’s results.
SEO Analysis
Talk Business Technology – October 2020 Monthly Report
Manager
We can see notable areas in the SEO campaign for the month of October for potential. The 27.1% increase in website user traffic from September to October, with 258 users spending an average of 18 seconds on the site per visit, may be attributed to the abrupt spike in the number of visitors on Oct. 7, 2020. Apart from the 81 users that showed up on the site on that date, the rest of the month showed a steady number of less than 15 visitors per day. Of the 258 website users that visited the website in October, 68 have come from organic search results (SEO traffic) with 64 out of 68 of those users tagged as new users to the site. The keywords ‘telstra business partner ipswitch’ and ‘business it services ipswich’ stayed in the same positions from the previous month, with ‘telstra business partner ipswich’ enjoying the 1st position ranking and ‘business it services ipswich’ at 4th position. A decrease in the number of keywords appearing in the top 4-10 positions and the keyword ‘telstra business partner brisbane’ going down to the ranking of 7th position reflect the need to boost the SEO campaign in the coming month. We would like to see an increase in the number of site visits and in the duration of browsing time as well as an upward trend in the rankings of the targeted keywords. We will continue to strengthen the site’s SEO with an off-page optimisation that will be used through November to see the rankings for the keywords ‘telstra business partner brisbane’ move closer to the top 3 positions of Google results.