TechniPharm NZ – August 2020 Monthly Report
Manager
The month of August has produced some pleasing results for the SEO campaign. Although our overall website traffic has dropped by 14.1%, we’re expecting to recover these users as we see an upward trend in traffic throughout the latter weeks of August, this shows potential for the month of September. Our organic (SEO) channel is still performing massively well, being responsible for the majority of the website visits. In terms of overall SEO keyword rankings, we’re pleased to see a notable increase in the number of keywords both in the top 3 positions and top 4 to 10 positions. The targeted keywords have seen positive movements throughout the month as the national keywords ‘farming equipment‘ and ‘farm solutions’ moved up from the fourth page to the second and third page, respectively. We plan to continue these movements for the national targeted keywords by utilising off-page optimisations this coming month of September.
SEO Analysis
TechniPharm NZ – July 2020 Monthly Report
Manager
The results for the month of July are very impressive with potential areas of further improvement for our targeted keywords. We are pleased to note that our website traffic has gone up again while our organic (SEO) channel has been performing strongly, bringing in a large percentage of the website users. Our SEO performance is doing very well, starting from May’s 509 users, June’s 1,129 users, to this month’s 1,221 site visitors. This is a massive win for our July SEO campaign. We’re also glad to report large increases in keywords ranking on the first page of Google! Our targeted keywords have been performing variedly, we’re excited to see our keyword ‘cattle yards’ still solid within the top 3 positions and keyword ‘farm solutions’ moving up to the fourth page of Google. However, we have also seen a dip with the keyword ‘farming equipment’ dropping to the fourth page of search results from last month’s third page rank. For the coming month of August, we will be focusing on utilising off-page optimisations for our targeted keywords to ensure we can see another increase in the first page rankings in the next month.