The Smile Workx – April 2023 Monthly Report
Manager Analysis
During April, the Google Ads campaigns remained stable. There were 13 conversions from 149 clicks with an 8.76% click-through rate (CTR). The Dentist Noosaville campaign ranked 1st in terms of ad visibility. Additionally, the campaign had image extensions added to give more upfront value to the ads when appearing in local searches. For May, the plan is to reach out to the third-party booking website provider to install the GA4 tracking code. The negative keywords list will be continually updated, and new ads will be tested in other ad groups while non-performing ones will be paused.
In April, the SEO campaign saw 27 keywords ranking in the top 3 (first page) results, and 36 keywords ranking in the top 4-10 (first page) results. The keyword “invisible braces Sunrise Beach” ranked 1st in the search results, while “cosmetic dentistry Noosa” ranked 2nd, and “teeth whitening Noosaville” ranked 2nd. Additionally, there was a focus on on-page optimisation for the keyword “dentist Tewantin” to improve its ranking in the coming weeks. SEO-optimised content for the GBP listing was also created to gain more location relevance. For May, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings. The goal is to maintain and improve the current keyword rankings while expanding the keyword portfolio.
SEO Analysis
Google Ads Analysis
The Smile Workx – March 2023 Monthly Report
Manager Analysis
March saw an increase in Website Metrics with traffic to the website increasing by 42.5% to 379 users. More positively again, almost all users of the site were new with their average session duration reaching also increasing to 1.31 minutes. During March, there was a positive trend in Google Ads, with the campaigns yielding 15 conversions compared to only 5 in February. The Dentist Noosaville campaign ranked first in terms of ad visibility and first position rate against local competitors in the search results for the keyword “dentist noosaville”. In March, we implemented significant changes to the campaigns based on recommendations from Google’s Account Strategist, in order to take advantage of the latest updates in Google Ads. While this may extend the account’s learning phase, it is expected to further improve performance. Moving forward into April, our plan is to work towards having the GA4 tracking code installed in the third-party booking website by reaching out to the provider. We will also continue updating the negative keywords list and test new ads in other ad groups while pausing non-performing ones.
In March, the SEO campaign focused on off-page optimisation strategies by leveraging guest posting opportunities to increase referral traffic and improve the site’s authority. Additionally, SEO-optimised content was created for the GBP listing to enhance its location relevance. For April, the SEO campaign will shift to on-page optimisation and focus on the highly competitive keyword ‘dentist Tewantin’, which has a significant monthly search volume. The objective is to improve its ranking and bring it to the first page of Google search results.