Manager Analysis
There was a slight decrease in Website Metrics for February with traffic to the website decreasing by 16.9% to 266 users. More positively though, almost all users of the site were new with their average session duration reaching 1.26 minutes. More favourably, though, the site’s average SEO rank increased with keywords ‘cosmetic dentistry Noosa’ and ‘invisible braces Sunrise Beach’ both sitting in the 1st position on the first page of Google search results.
During February, the on-page optimisation efforts focused on the keyword “dentist Noosa”. These efforts are expected to result in an improvement in the website’s ranking in the upcoming weeks. In addition to this, SEO-optimised content was created for the GBP listing with the goal of gaining more location relevance. The Dental Implants ad group underwent significant changes in February, including the pausing of non-converting keywords and the addition of new, more relevant ones. New ads were set up while older, non-converting ones were paused. Throughout all campaigns, the negative keyword list was updated to include competitor and low-intent terms to reduce wastage of the budget. Overall, these efforts aimed to enhance the website’s visibility and attract more qualified traffic to the dental practice.
In March, the focus of the SEO campaign will shift towards off-page optimisation strategies, with an emphasis on building natural links to benefit social profile pages and improve site relevance. Moving forward, the plan for March includes setting up custom conversions on Google Analytics 4 (GA4) to effectively track form submissions across all channels, including organic and paid search. To achieve this, efforts will be made to have the GA4 tracking code installed in the third-party booking website by reaching out to the provider. In addition, the negative keyword list will continue to be updated, and new ads will be tested in other ad groups while non-performing ones will be paused. Overall, these efforts aim to enhance the website’s visibility, improve user experience and track conversions more effectively.
SEO Analysis
23 keywords ranking in top 3 (first page) results
36 keywords ranking in top 4-10 (first page) results
Keyword ‘cosmetic dentistry Noosa’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosaville’ is ranking in the 2nd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 7th position (first page).
Keyword ‘best dentist Noosaville’ is ranking in the 11th position (second page).
Keyword ‘dentist Noosa’ is ranking in the 12th position (second page).
On-page optimisation focused on the keyword ‘dentist Noosa’ in February. The effect on its ranking can be expected to materialise in the coming weeks.
Additionally, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/Nf4X3w.
For the month of March, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
Google Ads Analysis
5 Conversions
131 Clicks
9.11% CTR
$7.12 Avg. CPC
3.82% Conversion Rate
February has seen ups and downs for Google Ads. The campaigns had 5 conversions. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility and first position rate, while being 2nd in top of the page rate against competitors in the local search results for the keyword “dentist noosaville”.
The pause in ad delivery from the 25th of January to the 13th of February due to the associated Google Ads billing card being closed has reset the campaign learning phase.
For February, we made major changes to the Dental Implants ad group. We paused non-converting keywords and replaced them with new keywords. We also set up new ads and paused the older, non-converting ads. For all campaigns, we put competitor and low intent terms in the negative keywords list to reduce the waste in the budget.
With that being said, the plan for March is to set up Google Analytics 4 (GA4) custom conversions to effectively track form submissions made on the website through all channels such as organic and paid search. In relation to this, we will aim for the GA4 tracking code to be installed in the third-party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list. We will also test new ads in other ad groups and pause non-performing ones.
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