Manager Analysis
Website metrics increased for January with traffic to the website increasing by 21.7% to 320 users. Almost all users to the site were new with their average session duration reaching close to 2 minutes. For Google ads, we have seen a slight decrease in the click through rate by 10.6% however we did see an increase in the conversion rate increasing by 22.2%. More favourably, though, the site’s average SEO rank remained steady with keywords ‘cosmetic dentistry Noosa’ and ‘invisable braces Sunrise Beach’ both sitting in the 1st posistion on the first page of Google search results. The Dentist Noosaville ad campaign ranked first in terms of ad visibility, rate of appearing at the top of the page, and rate of appearing in the first position among competitors in local search results. In January, we utilised dynamic image extensions for the Dynamic Search campaign and included competitor terms in the negative keyword list to minimize budget waste.
For the SEO campaign, January’s focus was on off-page optimisation utilising a local citation strategy to enhance the site’s Google presence and improve its ranking in local search results. In February, the plan is to establish Google Analytics 4 (GA4) custom conversions to accurately track form submissions made on the website through all sources, such as organic and paid search. Additionally, the focus of the SEO on-page optimisation will be on the keyword “dentist Noosa,” which has high competition and significant monthly searches, with the aim of ranking it higher in Google search results.
SEO Analysis
26 keywords ranking in top 3 (first page) results
39 keywords ranking in top 4-10 (first page) results
Keyword ‘best dentist Noosaville’ is ranking in the 8th position (first page).
Keyword ‘dentist Noosa’ is ranking in the 12th position (second page).
Keyword ‘cosmetic dentistry Noosa’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosaville’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
In January, the SEO campaign focused on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/bDRssf.
For the month of February, the SEO on-page optimisation will focus on the keyword ‘dentist Noosa’ as it has a high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.
Google Ads Analysis
11 Conversions
143 Clicks
6.98% CTR
$6.62 Avg. CPC
7.69% Conversion Rate
January has seen ups and downs for Google Ads. The campaigns got 11 conversions compared to 9 in December. Most of these came from calls through the ads and Contact Form submissions. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility, top-of-the-page rate, and first-position rate against competitors in the local search results.
However, the ads stopped delivering from the 25th of January due to the card account associated with Google Ads billing being closed.
For January, we opted into dynamic image extensions for the Dynamic Search campaign. We will test if this will significantly affect the performance of the campaign in getting more leads. We also added competitor terms in the negative keywords list to reduce the waste in the budget.
With that being said, the plan for February is to set up Google Analytics 4 (GA4) custom conversions to effectively track form submissions made on the website through all channels such as organic and paid search. In relation to this, we will aim for the GA4 tracking code to be installed in the third-party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list to avoid wasting in the budget due to irrelevant, low intent and competitor searches. We will also test new ads for all ad groups and pause non-performing ones based on historical data for the past 6 months.
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