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Website metrics were down slightly for November, while the Google Ads campaign experienced some challenges. Traffic to the website dipped, with an up-and-down overall trend. Of total website visitors, organic search users accounted for about 40.1%, with almost all of them new and their average session duration reaching over 2 minutes. For Google ads, the number of conversions also dipped, while two campaigns are still limited by budget constraints. Moreover, the Weekend Marketing campaign has not had traffic for the past month. More favourably, though, the site’s average SEO rank rose by 4.0% and there are more keywords now on the first page of Google search results. The Dentist Noosaville Google Ads campaign also gained the highest visibility among competitors, and ranked 2nd in terms of gaining position #1 in paid local searches. In November, we focused on off-page strategies to improve website authority, adjusted keyword bids, and updated the negative keywords list. This December, we will continue updating the list, test new ads, and install GA4 tracking on the third-party booking website. We will also focus on-page optimisations on the ‘dentist Noosa’ keyword, which is moderately competitive with a notable monthly search volume.
Google Ads Analysis
15 Conversions
202 Clicks
8.41% CTR
$5.37 Avg. CPC
7.43% Conversion Rate
November has been slightly challenging for the Google Ads campaigns. The account gained 15 conversions, as opposed to 20 from October. All of these came from calls through the ads. The Dynamic and Standard Search campaigns are still both limited by budget due to competitor search terms such as “avenue dental tewantin” eating away the budget. Furthermore, the Weekend Marketing campaign has not been getting any traffic for the past month.
However, The Dentist Noosaville campaign got a Search Impression Share of 42.76% which is the highest visibility among competitors. It also ranked 2nd in terms of the number of times it got in the first position of the paid local search results for November. During those times, it got 3 calls from the ads, which are indications of high user intent.
For November, we adjusted keyword bids under the Standard Search campaign. Furthermore, we added competitor terms in the negative keywords list to reduce the wastes in the budget.
With that being said, the plan for December is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test new ads for the Dental Implants ad group. Finally, we will aim for the Google Analytics 4 (GA4) tracking code to be installed in the third party booking website.
SEO Analysis
24 keywords ranking in top 3 (first page) results
40 keywords ranking in top 4-10 (first page) results
Keyword ‘best dentist Noosaville’ is ranking in the 3rd position (first page).
Keyword ‘dentist Noosa’ is ranking in the 11th position (second page).
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 7th position (first page).
In November, the SEO campaign focused on off-page optimisation with the goal of getting more site mentions and authority to improve the site’s Google presence.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/qsnmCx.
For the month of December, the SEO on-page optimisation will focus on the keyword ‘dentist Noosa’ as it has a medium to high level of competition and significant monthly searches. The goal is to boost its ranking closer to the #1 position in Google search results.
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