Manager
Website metrics were largely positive for October, as were the results of the Google Ads campaign. Website traffic is back up by 7.4%, well over 300 users. 45.1% of total site visitors came through organic search channels, while a favourable number arrived through CPC (Cost Per Click) channels as well. The overall trend was high throughout the month, although somewhat up-and-down. Average SEO rank dipped by a marginal percentage, but the campaign sustained its keywords in the top 3 spots of Google search results. In October, the Google Ads campaign saw 20 total conversions and a 6.96% Click Through Rate (CTR) – very favourable numbers. The Dentist Noosaville campaign performed notably well, ranking 1st for visibility and gaining a Search Impression Share of over 50%, which means users searching for relevant terms saw the campaign ads more than half the time. In October, we adjusted keyword bids and set up Google Analytics 4 tracking. We also added competitor search terms to the negative keywords list, which we will continue updating through November. We will also test the new Dental Implants ad group.
Google Ads Analysis
20 Conversions
202 Clicks
6.96% CTR
$5.41 Avg. CPC
9.90% Conversion Rate
October has been great for the Google Ads campaigns. The account gained 20 conversions, as opposed to 14 from September, which is a big win. The Dentist Noosaville campaign got a Search Impression Share of 54.52%, which means that the ads showed more than half the time for all relevant user search queries in Google. It ranked 1st in terms of visibility and was on the top spot of the paid search results for October for most of the time compared to competitors.
However, the Dynamic and Standard Search campaigns are both limited by budget due to competitor search terms eating away the budget and competitor brands bidding aggressively on the same keywords.
For October, we adjusted keyword bids under the Standard Search campaign. We also set up Google Analytics 4 (GA4) website tracking, which will be the new standard for measuring website statistics in 2023. Finally, we added competitor terms in the negative keywords list to reduce the wastes in the budget.
With that being said, the plan for November is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also test new ads for the Dental Implants ad group.
SEO Analysis
25 keywords ranking in top 3 (first page) results
42 keywords ranking in top 4-10 (first page) results
Keyword ‘best dentist Noosaville’ is ranking in the 3rd position (first page).
Keyword ‘dentist Noosa’ is ranking in the 11th position (second page).
Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 1st position (first page).
Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
Keyword ‘childrens dentist Eumundi’ is ranking in the 2nd position (first page).
Keyword ‘dental implants Noosa Heads’ is ranking in the 7th position (first page).
In October, on-page optimisation focused on the keyword ‘dentist Noosaville’. The results from this action may take weeks before they can be realised.
Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/UR1PAM.
For the month of November, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve the map rankings and the site’s presence in Google.
Recent Comments