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The Smile Workx – February 2023 Monthly Report

Mar 7, 2023

Manager Analysis

There was a slight decrease in Website Metrics for February with traffic to the website decreasing by 16.9% to 266 users. More positively though, almost all users of the site were new with their average session duration reaching 1.26 minutes. More favourably, though, the site’s average SEO rank increased with keywords ‘cosmetic dentistry Noosa’ and ‘invisible braces Sunrise Beach’ both sitting in the 1st position on the first page of Google search results.

During February, the on-page optimisation efforts focused on the keyword “dentist Noosa”. These efforts are expected to result in an improvement in the website’s ranking in the upcoming weeks. In addition to this, SEO-optimised content was created for the GBP listing with the goal of gaining more location relevance. The Dental Implants ad group underwent significant changes in February, including the pausing of non-converting keywords and the addition of new, more relevant ones. New ads were set up while older, non-converting ones were paused. Throughout all campaigns, the negative keyword list was updated to include competitor and low-intent terms to reduce wastage of the budget. Overall, these efforts aimed to enhance the website’s visibility and attract more qualified traffic to the dental practice.

In March, the focus of the SEO campaign will shift towards off-page optimisation strategies, with an emphasis on building natural links to benefit social profile pages and improve site relevance. Moving forward, the plan for March includes setting up custom conversions on Google Analytics 4 (GA4) to effectively track form submissions across all channels, including organic and paid search. To achieve this, efforts will be made to have the GA4 tracking code installed in the third-party booking website by reaching out to the provider. In addition, the negative keyword list will continue to be updated, and new ads will be tested in other ad groups while non-performing ones will be paused. Overall, these efforts aim to enhance the website’s visibility, improve user experience and track conversions more effectively.

SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 36 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cosmetic dentistry Noosa’ is ranking in the 1st position (first page).
  • Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
  • Keyword ‘teeth whitening Noosaville’ is ranking in the 2nd position (first page).
  • Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
  • Keyword ‘dental implants Noosa Heads’ is ranking in the 7th position (first page).
  • Keyword ‘best dentist Noosaville’ is ranking in the 11th position (second page).
  • Keyword ‘dentist Noosa’ is ranking in the 12th position (second page).
  • On-page optimisation focused on the keyword ‘dentist Noosa’ in February. The effect on its ranking can be expected to materialise in the coming weeks.
  • Additionally, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/Nf4X3w.
  • For the month of March, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.

  • Google Ads Analysis

  • 5 Conversions
  • 131 Clicks
  • 9.11% CTR
  • $7.12 Avg. CPC
  • 3.82% Conversion Rate
  • February has seen ups and downs for Google Ads. The campaigns had 5 conversions. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility and first position rate, while being 2nd in top of the page rate against competitors in the local search results for the keyword “dentist noosaville”.
  • The pause in ad delivery from the 25th of January to the 13th of February due to the associated Google Ads billing card being closed has reset the campaign learning phase.
  • For February, we made major changes to the Dental Implants ad group. We paused non-converting keywords and replaced them with new keywords. We also set up new ads and paused the older, non-converting ads. For all campaigns, we put competitor and low intent terms in the negative keywords list to reduce the waste in the budget.
  • With that being said, the plan for March is to set up Google Analytics 4 (GA4) custom conversions to effectively track form submissions made on the website through all channels such as organic and paid search. In relation to this, we will aim for the GA4 tracking code to be installed in the third-party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list. We will also test new ads in other ad groups and pause non-performing ones.

    • The Smile Workx – January 2023 Monthly Report

    Feb 7, 2023

    Manager Analysis

    Website metrics increased for January with traffic to the website increasing by 21.7% to 320 users. Almost all users to the site were new with their average session duration reaching close to 2 minutes. For Google ads, we have seen a slight decrease in the click through rate by 10.6% however we did see an increase in the conversion rate increasing by 22.2%. More favourably, though, the site’s average SEO rank remained steady with keywords ‘cosmetic dentistry Noosa’ and ‘invisable braces Sunrise Beach’ both sitting in the 1st posistion on the first page of Google search results. The Dentist Noosaville ad campaign ranked first in terms of ad visibility, rate of appearing at the top of the page, and rate of appearing in the first position among competitors in local search results. In January, we utilised dynamic image extensions for the Dynamic Search campaign and included competitor terms in the negative keyword list to minimize budget waste.

    For the SEO campaign, January’s focus was on off-page optimisation utilising a local citation strategy to enhance the site’s Google presence and improve its ranking in local search results. In February, the plan is to establish Google Analytics 4 (GA4) custom conversions to accurately track form submissions made on the website through all sources, such as organic and paid search. Additionally, the focus of the SEO on-page optimisation will be on the keyword “dentist Noosa,” which has high competition and significant monthly searches, with the aim of ranking it higher in Google search results.

    SEO Analysis

  • 26 keywords ranking in top 3 (first page) results
  • 39 keywords ranking in top 4-10 (first page) results
  • Keyword ‘best dentist Noosaville’ is ranking in the 8th position (first page).
  • Keyword ‘dentist Noosa’ is ranking in the 12th position (second page).
  • Keyword ‘cosmetic dentistry Noosa’ is ranking in the 1st position (first page).
  • Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
  • Keyword ‘teeth whitening Noosaville’ is ranking in the 3rd position (first page).
  • Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
  • Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
  • In January, the SEO campaign focused on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/bDRssf.
  • For the month of February, the SEO on-page optimisation will focus on the keyword ‘dentist Noosa’ as it has a high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.

  • Google Ads Analysis

  • 11 Conversions
  • 143 Clicks
  • 6.98% CTR
  • $6.62 Avg. CPC
  • 7.69% Conversion Rate
  • January has seen ups and downs for Google Ads. The campaigns got 11 conversions compared to 9 in December. Most of these came from calls through the ads and Contact Form submissions. The Dentist Noosaville campaign also ranked 1st in terms of ad visibility, top-of-the-page rate, and first-position rate against competitors in the local search results.
  • However, the ads stopped delivering from the 25th of January due to the card account associated with Google Ads billing being closed.
  • For January, we opted into dynamic image extensions for the Dynamic Search campaign. We will test if this will significantly affect the performance of the campaign in getting more leads. We also added competitor terms in the negative keywords list to reduce the waste in the budget.
  • With that being said, the plan for February is to set up Google Analytics 4 (GA4) custom conversions to effectively track form submissions made on the website through all channels such as organic and paid search. In relation to this, we will aim for the GA4 tracking code to be installed in the third-party booking website by reaching out to the provider. Furthermore, we will continue updating the negative keywords list to avoid wasting in the budget due to irrelevant, low intent and competitor searches. We will also test new ads for all ad groups and pause non-performing ones based on historical data for the past 6 months.