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The Smile Workx – June 2022 Monthly Report

Jul 7, 2022

Manager

We see mixed but mostly favourable results for the SEO campaign, and very positive ones for the Google Ads campaign. User traffic is back up, this time by 5.4%, with a peak of 98 users in a single day! Organic search users made up a majority of site traffic, accounting for 36.2% of all site visitors. Meanwhile, 20.2% of users arrived through CPC (Cost Per Click) channels. In terms of SEO, we did see a 1.4% drop in the site’s average rank, but keyword performance has been fairly steady. 71.9% of our keywords are on the first page of Google search results as well. For Google Ads, June continues our excellent performance. Conversions are up to 20 in total, and our Conversion Rate is at 9.1%! This has dropped the Cost Per Conversion, which is pleasing to see. However, the General Search campaign continues to have high Cost Per Conversion since transferring the ‘dentist noosaville’ keyword to a separate campaign. Competitor search terms trigger ads but do not lead to conversions. We also cannot track activity through the booking form’s iFrame, which means our data is not entirely complete. For June, we completed on-page optimisations focusing on the ‘dentist Sunshine Coast’ and we expect its rank to improve. We also adjusted bids for the Dentist Noosaville campaign. This July, we will set up the Emergency Dentist ad group and update the negative keywords list, as well as work on off-page strategies to boost organic search rankings.

Google Ads Analysis

  • 20 Conversions
  • 219 Clicks
  • 7.08% CTR
  • $4.54 Avg. CPC
  • 9.13% Conversion Rate
  • June has been awesome for the Google Ads campaign. We got 5 conversions from the General Search, 9 from the Dynamic Search, and 6 from the Dentist Noosaville campaigns. This is a big win, with most conversions coming from calls through the ads and the remaining from Contact Form submissions. We also noted a 43.03% decrease in cost per conversion, which means we are getting more leads with the same monthly budget.
  • However, the General Search campaign still has the highest cost per conversion since we transferred the ‘dentist noosaville’ keyword in a separate campaign. Although the conversion rate increased by 40.80%, there was a 65.70% spike in cost per click. This is because there are still a lot of competitor search terms triggering the ads but not converting. Furthermore, we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. If this is the case, we are not getting accurate data in our Google Ads campaigns.
  • For June, we adjusted bids for the Dentist Noosaville campaign and added competitor and low intent keywords in the negative keywords list.
  • With that being said, the plan for July is to set up the Emergency Dentist ad group under the General Search campaign since the Emergency Dentist page in the website is now live. We will also continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.

    • SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 42 keywords ranking in top 4-10 (first page) results
  • Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 4th position (first page).
  • Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
  • Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
  • Keyword ‘childrens dentist Eumundi’ is ranking in the 8th position (first page).
  • Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).

    • li>In June, we completed on-page optimisation with a focus on keyword ‘dentist Sunshine Coast’ and we expect a boost in its ranking in the coming weeks.

  • For the month of July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.

    • The Smile Workx – May 2022 Monthly Report

    May 7, 2022

    Manager

    May saw somewhat mixed results for the SEO campaign, but much more favourable outcomes for the Google Ads campaign. User traffic saw a small 7.9% decline, but a majority continue to arrive through both CPC and organic (SEO) channels. In particular, organic users make up 30.4% of all site visitors, which is pleasing to see. In terms of keywords, we saw a promising increase in the site’s average SEO rank, which is now at 7.4 overall. We lost a few keywords from the top 3 spots of Google search results, but retain a large majority of our keywords in the top 10 spots. All in all, we’re seeing stable results for the SEO campaign. Meanwhile, our Google Ads campaign is off to an excellent start. We saw 14 conversions in total, with a 4.6% conversion rate. Click Through Rate declined somewhat, down 15.4%, but we also saw a decrease in Cost Per Click. However, we should note that we cannot track activity through the booking form’s iFrame as displayed in the site’s Contact Us form, so this data may not be fully accurate. In May, we set up a separate campaign for the ‘dentist noosaville’ keyword, and we will monitor its performance in the upcoming month of June. We will also set up the Emergency Dentist ad group once that section of the site is finalised.

    Google Ads Analysis

  • 14 Conversions
  • 307 Clicks
  • 7.21% CTR
  • $3.98 Avg. CPC
  • 4.56% Conversion Rate
  • May has been a great start for the Google Ads campaign. We got 10 conversions from the 5Tales Search campaign and an additional 4 from the Dynamic Search campaign, which is awesome to see. We also noted an 18.52% decrease in cost per conversion, which means we are getting more leads with the same monthly budget.
  • However, the new Search campaign still has a much higher cost per conversion despite being lowered by 39.79% compared to April. This can be due to the fact that we cannot track successful bookings or any activity at all being made in the booking form’s iFrame displayed in the Contact Us page of the website. If this is the case, we are not getting accurate data in our Google Ads campaigns. Additionally, we also observed another brand of clear aligners called Spark Aligners popping out of the search terms.
  • For May, we set up a separate campaign targeting the keyword “dentist noosaville” with the aim to be in the top position for GMB and Google Maps results. The additional $200 monthly ad spend for the account and the average daily spend of the keyword “dentist noosaville” in the past 30 days was allocated to this campaign. We also put low intent and competitor search terms in the negative keyword list.
  • With that being said, the plan for June is to observe the performance of the Dentist Noosaville campaign. Furthermore, we will set up the Emergency Dentist ad group once the Emergency Dentist page in the website is finalised. We will not add the “spark aligners” search term to the negative keywords list for now to observe if we will get conversions. We will also continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches.

    • SEO Analysis

  • For the month of May, most targeted keywords have generally stable outcomes and many of them are ranking within the first page of search results.
  • 24 keyword ranking in top 3 (first page) results
  • 42 keywords ranking in top 4-10 (first page) results
  • Keyword ‘anti wrinkle injections Eumundi’ is ranking in the 1st position (first page).
  • Keyword ‘invisible braces Sunrise Beach’ is ranking in the 1st position (first page).
  • Keyword ‘teeth whitening Noosa’ is ranking in the 3rd position (first page).
  • Keyword ‘childrens dentist Eumundi’ is ranking in the 3rd position (first page).
  • Keyword ‘dental implants Noosa Heads’ is ranking in the 6th position (first page).
  • In June, we will further expand our on-page and off-page strategies for these and more vital keywords to boost their rankings and bring them closer to the first page of Google search results.