T&R Digital – June 2021 Monthly Report
Manager
The month of June has produced a generally strong set of results for the SEO campaign. There have been a number of dips and improvements that we can continue to work on for the coming months. To start, there has been a 40% increase in overall website traffic which is pleasing to see. This turnaround is in line with the trend in site visits tracked in the previous month. For June, the trend in traffic had fluctuations throughout the month although it remained strong and consistent in bringing in traffic to the site. Nevertheless, there is an opportunity to push the SEO campaign further, particularly because of the drop in organic traffic brought in by the SEO channel. It would be positive to see the majority of users being brought in by this channel. In terms of keyword rankings, it has been fantastic to secure more keywords on the first page of Google search results. In fact, there has been an increase in the number of keywords both within the top 3 and top 4 to 10 positions. Keyword ‘digital antenna installation Adelaide’ continues to perform strongly this June while we are urged to boost and optimise other targeted keywords both in Google Maps and organic search results.
SEO Analysis
T&R Digital – May 2021 Monthly Report
Manager
There has been a variety of results produced for the month of May. The SEO campaign is still performing strongly, however there are areas of improvement that we can address further for the coming months. Unfortunately, there has been a 20.9% decrease in overall website traffic the past few weeks and this dip extends to the organic (SEO) channel as we record less organic users this May. Nevertheless, the trend in site visits projects an upward trend through the latter part of the month, making it an ideal starting point for growth in traffic. In terms of keyword rankings, the average SEO ranking has gone down due to the drop in the number of keywords ranking in the top 3 and top 4 to 10 positions. This includes some downward movements for the targeted keywords. On the other hand, it has been positive to see an increase in the number of views from the GMB listing as well as website visits made from the Google Maps listing. There are definitely areas of improvement to be addressed for the coming month of June so we aim to optimise more keywords further to achieve this growth.