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T&R Digital – February 2021 Monthly Report

by | Mar 5, 2021 | T&R DIGITAL | 0 comments

Manager

The month of February is a solid starting point since resuming the Google Maps campaign although we were able to pinpoint new areas for improvement. There has been a slight decline in overall site traffic amounting to 7.7%. The traffic data demonstrates a relevance to SEO presence in the coming months, which is why we will be shifting our focus from Google Maps to SEO in the coming month. For keyword rankings, there have been multiple fluctuations throughout the month. Stabilising these fluctuations can ensure more positive movement on the average SEO ranking. A win for the month is seeing two of the targeted keywords securing the top 1 positions of Google Maps this February! Keyword ‘digital antenna installation Adelaide’ has also moved up from the fifth page to the fourth page in the organic SEO results. All in all, the coming month of March provides us the opportunity to internalise these figures and work on strengthening the SEO campaign. We will be revisiting organic SEO work to boost these numbers.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘digital antenna installation Adelaide’ ranking in 37th position (forth page)
  • Keyword ‘tv wall mounting Hope Valley’ ranking in 1st position in Google Maps
  • Keyword ‘antenna installations Hope Valley’ ranking in 1st position in Google Maps
  • A new GMB post will be published on the GMB listings to add more local relevance for the focus keywords. In the coming month we will also be revisiting the organic SEO work since the Google Maps rankings are performing quite well.