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T&R Digital – June 2021 Monthly Report

by | Jul 7, 2021 | T&R DIGITAL | 0 comments

Manager

The month of June has produced a generally strong set of results for the SEO campaign. There have been a number of dips and improvements that we can continue to work on for the coming months. To start, there has been a 40% increase in overall website traffic which is pleasing to see. This turnaround is in line with the trend in site visits tracked in the previous month. For June, the trend in traffic had fluctuations throughout the month although it remained strong and consistent in bringing in traffic to the site. Nevertheless, there is an opportunity to push the SEO campaign further, particularly because of the drop in organic traffic brought in by the SEO channel. It would be positive to see the majority of users being brought in by this channel. In terms of keyword rankings, it has been fantastic to secure more keywords on the first page of Google search results. In fact, there has been an increase in the number of keywords both within the top 3 and top 4 to 10 positions. Keyword ‘digital antenna installation Adelaide’ continues to perform strongly this June while we are urged to boost and optimise other targeted keywords both in Google Maps and organic search results.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘digital antenna installation Adelaide’ is ranking 1st position in Google Maps results and in 32nd position (fourth page) in the organic search results
  • Keyword ‘tv wall mounting Adelaide’ is unranked in Google Maps results and in 59th position (sixth page) in organic search results.
  • In June, the GMB listing achieved 900 views on Google due to the Maps rankings.
  • We have noted 6 phone calls made through the Google Maps listing.
  • 25 website visits were also made directly from the Google Maps listing.
  • In June, we were able to write SEO optimised content for the keyword ‘antenna installations in Adelaide and surrounding areas’ and shared it on GMB listing to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3gdq2gt.
  • Also in June, we completed an on-page optimisation for the keyword ‘antenna installations Adelaide’ which is ranking in 28th position (third page) in the organic search results
  • Keyword ‘antenna installation Adelaide’ ranks 34th in Google Maps results.
  • This month of July, we will continue to optimise more keywords to further improve presence in the organic results.