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T&R Digital – April 2021 Monthly Report

Manager

We are pleased to see a number of wins for the SEO campaign for the month of April, while it has been a challenging month on the GMB side of things. Nevertheless, there are still areas of improvement for the coming months. First off, it has been exciting to see another increase in overall website traffic, with this month amounting to 17%. There have been a number of fluctuations in site visits, however overall the trend remained strong and positive throughout April. On the subject of organic keyword rankings, it has been fantastic to find a significant increase in the average SEO ranking. It shows great improvement in the campaign as keywords were secured both in the top 3 and top 4 to 10 positions of Google search results. For the coming month of May, we will be optimising the GMB listing that we were able to reinstate and will pour our focus into re-establishing some of the previously achieved rankings in Google Maps results.

SEO Analysis

  • 1 keyword is now ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘digital antenna installation Adelaide’ ranking in 41st position (fifth page)
  • Keyword ‘tv wall mounting Adelaide’ is ranking in 41st position (fifth page)
  • In April, one of the GMB listings achieved 524 views on Google due to the Maps rankings.
  • We have noted 7 phone calls and 1 direct message made through the Google Maps listing.
  • 12 website visits were also made directly from the Google Maps listing.
  • However, towards the end of the month with a recent update from Google the 2 GMB listings were suspended. We have since been able to reinstate one listing and will optimise this in the coming month to regain some of the previously established presence in Google Maps.
  • T&R Digital – March 2021 Monthly Report

    Manager

    We are pleased to report the success of our campaign strategy from the previous month as we note significant improvements in the SEO campaign this March. From last month’s dip in site traffic, it has been fantastic to see a whopping recovery with an 87.5% increase in overall website traffic! The trend in these site visits heavily fluctuate throughout March, encouraging the campaign to perform steadily for the coming month. There are varied results when it comes to keyword rankings as no keywords were able to secure rankings within the top 3 positions of organic search results. Nevertheless, the Google Maps campaign has been performing well as the Hope Valley keywords rank in the top 1 position on Google Maps, making this a great opportunity to have switched our focus to the organic SEO side of things for the coming months.

    SEO Analysis

  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘digital antenna installation Adelaide’ ranking in 39th position (fourth page)
  • Keyword ‘tv wall mounting Hope Valley’ ranking in 1st position in Google Maps
  • Keyword ‘antenna installations Hope Valley’ ranking in 1st position in Google Maps
  • In March, an SEO optimised post was written and published on one of the GMB listings to add more service and location relevance for the keyword ‘digital antenna installation in Adelaide’. This post can be viewed here: https://bit.ly/39sNp2R
  • For the month of April, we will utilise our on-page strategy to ensure we can see a boos in the organic ranking for the keyword ‘digital antenna installation Adelaide’.