T&R Digital – February 2021 Monthly Report
Manager
The month of February is a solid starting point since resuming the Google Maps campaign although we were able to pinpoint new areas for improvement. There has been a slight decline in overall site traffic amounting to 7.7%. The traffic data demonstrates a relevance to SEO presence in the coming months, which is why we will be shifting our focus from Google Maps to SEO in the coming month. For keyword rankings, there have been multiple fluctuations throughout the month. Stabilising these fluctuations can ensure more positive movement on the average SEO ranking. A win for the month is seeing two of the targeted keywords securing the top 1 positions of Google Maps this February! Keyword ‘digital antenna installation Adelaide’ has also moved up from the fifth page to the fourth page in the organic SEO results. All in all, the coming month of March provides us the opportunity to internalise these figures and work on strengthening the SEO campaign. We will be revisiting organic SEO work to boost these numbers.
SEO Analysis
T&R DIGITAL – August 2020 Monthly Report
Manager
We have seen fantastic progress on our keyword rankings for the month of August! However, we have noted a significant decrease in website traffic for the month amounting to 39.0%. The trend shows heavy fluctuations throughout the month with massive drops of days with no traffic during the early days of August. Because of this, our number of users brought in by the organic (SEO) channel has also declined. On the other hand, we are pleased to see an increase in the number of keywords we have ranking in the top 3 positions of Google. Our targeted keywords have moved up from their previous rankings, solidifying keyword ‘tv wall mounting Hope Valley’ in the top 3 position on the first page of Google’s results. These newly established rankings show great potential for the coming month and we do expect an increase in the website traffic too. We aim boost keyword ‘digital antenna installation Adelaide’ this coming month of September using on-page optimisations once again.