Tranne A.C. Interiors – November 2023 Monthly Report
Manager Analysis
November brought challenges with zero conversions despite 127 clicks and a 6.03% Click-Through Rate (CTR). The Average Cost Per Click (Avg. CPC) held steady at $4.66. Acknowledging this trend, a thorough review of the campaign unfolded, emphasising keyword refinement, ad copy optimisation, and a comprehensive restructuring for better organisation.
A proactive approach included the addition of low-intent, irrelevant, and competitor search terms to the negative keywords list. The optimisation strategy extended to experimenting with bidding strategies, transitioning from Manual CPC to Maximise Conversions. This shift utilised Google’s AI to set bids, maximising conversions within the daily budget.
The upcoming focal point revolves around a substantial campaign restructuring. Particularly, there’s an intent to test a Performance Max campaign for Lead Generation. This innovative campaign type enables advertisers to access Google Ads inventory comprehensively, spanning platforms like YouTube, Display, Search, Discover, Gmail, and Maps. This strategic move aims to broaden the campaign’s reach and enhance the potential for converting customers across diverse Google channels.
Google Ads Analysis
- 0 Conversions
- 127 Google Ads Clicks
- 6.03% Google Ads CTR
- $4.66 Google Ads Avg. CPC
- Since the campaign has not been delivering the desired conversions over the past two months, we will be doing a comprehensive review of keywords, optimising ad copies for clarity and engagement, and overall campaign restructuring for improved organisation.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list. Additionally, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget
- With that being said, the main focus is to restructure the campaigns and test launch a Performance Max campaign for Lead Generation. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Tranne A.C. Interiors – October 2023 Monthly Report
Manager Analysis
In October, our Google Ads campaign encountered several challenges. Despite a daily budget of $20, our ads were displayed less than 10% of the time when relevant searches occurred, primarily due to high search volume and intense competition. This resulted in 126 clicks and an 8.09% click-through rate (CTR) with an average cost per click (CPC) of $4.80.
To address these issues, we proactively optimised the campaign by adding low-intent, irrelevant, and competitor search terms to the negative keywords list. This strategic move helped improve the ad’s visibility among more qualified prospects.
Moving forward, we plan to continue reviewing the Search Terms report to identify and add any low-intent or irrelevant search terms to the negative keywords list. Additionally, we are considering testing the Performance Max campaign type to assess its effectiveness in promoting our services. By implementing these strategies, we aim to enhance the overall performance of our Google Ads campaign and achieve better results in the coming months.
Google Ads Analysis
- 126 Clicks
- 8.09% CTR
- $4.80 Avg. CPC
- October has shown challenges to the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made even with a $20 daily budget due to high search volume and competition.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
- With that being said, the plan for October is to continue to review the Search Terms report and add any low intent or irrelevant search term to the negative keywords list. We will also look into testing the Performance Max campaign type if it will be effective for the service.