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Tranne A.C. Interiors – November 2023 Monthly Report

by | Dec 7, 2023 | Tranne A.C. Interiors

Manager Analysis

November brought challenges with zero conversions despite 127 clicks and a 6.03% Click-Through Rate (CTR). The Average Cost Per Click (Avg. CPC) held steady at $4.66. Acknowledging this trend, a thorough review of the campaign unfolded, emphasising keyword refinement, ad copy optimisation, and a comprehensive restructuring for better organisation.

A proactive approach included the addition of low-intent, irrelevant, and competitor search terms to the negative keywords list. The optimisation strategy extended to experimenting with bidding strategies, transitioning from Manual CPC to Maximise Conversions. This shift utilised Google’s AI to set bids, maximising conversions within the daily budget.

The upcoming focal point revolves around a substantial campaign restructuring. Particularly, there’s an intent to test a Performance Max campaign for Lead Generation. This innovative campaign type enables advertisers to access Google Ads inventory comprehensively, spanning platforms like YouTube, Display, Search, Discover, Gmail, and Maps. This strategic move aims to broaden the campaign’s reach and enhance the potential for converting customers across diverse Google channels.

Google Ads Analysis

  • 0 Conversions
  • 127 Google Ads Clicks
  • 6.03% Google Ads CTR
  • $4.66 Google Ads Avg. CPC
  • Since the campaign has not been delivering the desired conversions over the past two months, we will be doing a comprehensive review of keywords, optimising ad copies for clarity and engagement, and overall campaign restructuring for improved organisation.
  • As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list. Additionally, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget
  • With that being said, the main focus is to restructure the campaigns and test launch a Performance Max campaign for Lead Generation. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.