Manager Analysis

In July, the Google Ads campaign went live on the 12th and achieved 6 conversions, along with 104 clicks. The campaign had an average cost per click (CPC) of $4.08 and a click-through rate (CTR) of 7.08%. The first month of the campaign showed promising results, receiving 2 custom landing page submissions and 4 organic page contact form submissions. However, the campaign’s performance was limited by budget constraints, leaving potential opportunities to reach more high-intent users untapped. During the month, it was observed that some leads originated from locations beyond the intended target area. Upon investigation, 4 out of the 6 conversions came from zip codes 4006, 4077, 4503, and 4021, all of which are within the 50km radius target location. The remaining 2 conversions had unreported locations, possibly due to users’ new privacy settings. To address this issue, the team added negative search terms, excluding locations beyond the 50km target radius, such as Bribie Island, as well as competitor searches. Looking ahead to August, the team plans to further optimise the demographic targeting to ensure ads are displayed to more relevant users within the service area, in order to enhance the campaign’s overall performance.

Google Ads Analysis

  • 6 Conversions
  • 104 Clicks
  • $4.08 Avg. CPC
  • 7.08% CTR
  • July marks the first month of the Google Ads campaign, which went live on the 12th. It was able to receive 2 custom landing page and 4 organic page contact form submissions. However, the campaign is limited by budget, which means it still has opportunities of reaching more high intent users.
  • For July, some leads supposedly came from locations beyond the campaign’s target locations. Upon checking, 4 of the 6 conversions came from zip codes 4006, 4077, 4503, and 4021. These are all areas within the 50km radius target location. The remaining 2 conversions have unreported locations, which can be due to new privacy settings of users.
  • As a response, we added negative search terms indicating locations beyond the 50km target radius, such as Bribie Island, as well as competitor searches.
  • For August, we will be continuing to optimise the demographic targeting to show ads to more relevant users within the service area.