Unique Auto Service – October 2020 Monthly Report
Manager
October again sees mixed results for the campaign in terms of website performance and SEO rankings. We have managed to recover site traffic, with a massive 20.3% increase in users, majority of whom come from organic (SEO) channels which has been a fantastic win. However, the trend in user visits has fluctuated heavily throughout October, which is concerning for the campaign, but the month ended on a promising upward note. Keyword performance has also dipped slightly, with several keywords falling out of the top 3 search results. Almost all keywords remain on the first page of Google search results, which is something to build on in the coming month. In November, we will be using off-page optimisations to see the rankings for several target keywords, in particular ‘mechanic traralgon south’, move closer to the top 3 rankings.
SEO Analysis
Unique Auto Service – August 2020 Monthly Report
Manager
The results produced for the month of August are stable and generally strong. We have however, notes a decline in the overall website traffic amounting to 17.8%. However, we see it as a positive output that a large number of our site users were brought in by our organic (SEO) channel, indicating a stable SEO presence with potential to grow. There had been heavy fluctuations throughout the month for website traffic which we plan to address in the coming month through an SEO-oriented strategy. Our keyword rankings are doing consistently well as the number of keywords in the top 3 and top 4 to 10 positions are maintained from the previous month. The focus keywords are also quite stable, still secured on the first page of Google search results while seeing a slight boost in keyword ‘mechanic traralgon south’. We aim to boost our targeted keywords further to the top 3 positions and see more consistency in the overall website traffic by utilising an off-page strategy for the coming month of September.