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Unique Auto Service – October 2020 Monthly Report

by | Nov 6, 2020 | Unique Auto Service | 0 comments

Manager

October again sees mixed results for the campaign in terms of website performance and SEO rankings. We have managed to recover site traffic, with a massive 20.3% increase in users, majority of whom come from organic (SEO) channels which has been a fantastic win. However, the trend in user visits has fluctuated heavily throughout October, which is concerning for the campaign, but the month ended on a promising upward note. Keyword performance has also dipped slightly, with several keywords falling out of the top 3 search results. Almost all keywords remain on the first page of Google search results, which is something to build on in the coming month. In November, we will be using off-page optimisations to see the rankings for several target keywords, in particular ‘mechanic traralgon south’, move closer to the top 3 rankings.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic traralgon’ ranking in 5th position (first page)
  • Keyword ‘mechanic traralgon south’ ranking in 6th position (first page)
  • Keyword ‘car servicing traralgon’ ranking in 5th position (first page)
  • The off-page strategy will be used in November to see the rankings for the keyword ‘mechanic traralgon south’ moves closer to the top 3 positions of Google’s results