Manager
The month of July has been eventful for both the Google Ads and Facebook Ads campaign, for different reasons. To start, due to the malicious content on the site, the ads were unable to run for the majority of the month. With that said, the data tracked on both Google Ads and Facebook Ads was extremely promising and a great indication of how we should expect the new campaigns to run. With that said, the updated campaigns are now running on both Facebook and Google, and our plan from here is to see an increase in the overall traffic to the website as well as the conversion rate. This will in turn see a rise in conversions and leads for tour bookings.
Google Ads Analysis
981 Clicks
4.3% Conversion rate
6 Conversions
0.6% Conversion rate
While the ads were paused for the majority of the month due to Google’s disapproval of the malicious content on the site, the results generated during the first week of July were fantastic. We noted an increase in the number of conversions and conversion rate that we’re excited to see in the month of August with the new campaigns now active.
With that being said, the plan for the month of August is to optimise the new tour campaigns to ensure we can see a consistent number of conversions achieved through the month.
Facebook Ads Analysis
7 Conversions
3.5K Clicks
5.9% CTR
2.1k Post Engagements
While the Facebook ads were paused for the majority of the month due to Google’s disapproval of the malicious content on the site, the results produced through the first half of July were a great sign of growth, particularly in website traffic.
The campaigns, while active, managed to see an increase in post engagements and overall traffic.
Now, with the new campaigns active, our plan for the month of August is to continue running our split tests to ensure we can run with the perfect formula for Unique Holiday Tours to see an increase in bookings for 2022 tours.
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