Manager
June has been a fruitful month for the Facebook Ads and Google Ads campaign all in all. There has been a massive increase in overall website traffic towards the end of the month so we are optimistic with the level of growth to be pursued in the coming month of July. The amount of traffic generated for the campaign is fantastic with 1,200 clicks and an impressive 4.9% click through rate. For Facebook Ads, we are seeing an equally impressive CTR amounting to 6.2% with 1,800 engagements in posts. There have also been 14 conversions (leads made contact) secured in this area of the campaign, which is a strong start. We will optimise the ad targeting for the coming month of July to see a further boost in conversions to ensure we can fill up the tour buses.
Google Ads Analysis
1,200 Clicks
4.9% Conversion rate
2 conversions
0.2 Conversion rate
June has been a pleasing initial month for the Google Ads campaign as we managed to generate some high numbers in terms of traffic and a 4.9% CTR.
The plan for the month of July is to run the same structure of campaign but utilise different bid strategies to help increase the CTR which will in turn, help increase the number of conversions achieved.
Facebook Ads Analysis
14 Conversions
1.8K post engagements
6.2% CTR
June has been a great month to start for the Facebook Ads campaign as we have seen some fantastic stats overall in terms of traffic and post engagements.
We also managed to generate 14 conversions with an average CPC of $0.23 which is very exciting to see so low.
The plan for the month of July is to optimise the targeting of the campaigns to ensure that ad relevance is high targeting an audience that is more likely to convert.
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