Manager
There has been a variety of results produced for the Google Ads and Facebook Ads campaigns this month of October. For the Google Ads campaign, the decrease in avg. CPC brought in 55.7% increase in impressions along with 44.6% increase in the number of clicks! There were also a number of phone call inquiries whose conversions were not tracked for the month. Both the CTR and conversion rates are sitting just over 1.5%, which is not exactly a strong rate for either metric. We plan on structuring the campaign this coming month of November to increase the CTR and the number of bookings. For the Facebook Ads campaign, although there has been an increase in impressions, the number of clicks and CTR have gone down. We aim to optimise campaign targeting to ensure high relevance to our demographic.
Google Ads Analysis
2.2k Clicks
1.72% CTR
35 Conversions
1.57% Conversion rate
Google Ads has been great for the month of October. We have seen an increase in traffic and a decrease in avg. CPC, which meant more opportunity for conversions. There were a lot of phone call inquiries but unfortunately we won’t be able to track how many of those converted into bookings.
A downside is that the CTR and conversions are lower compared to September.
With that being said, we will structure the campaign to drive an increase in CTR which can also lead to better quality conversion/bookings. We will also continue to add more negative keywords to make sure that the traffic that the campaign is receiving is highly relevant.
Facebook Ads Analysis
1.52%CTR
3k Clicks
1.8k Engagements
October has been challenging for the Facebook Ads campaign. However, we noticed a steady performance of most key metrics.
We are looking into alternate ways to track booking conversions in order to identify specific conversions more accurately.
The plan for November is to optimize interest targeting to increase ad relevance.
Recent Comments