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Unique Holiday Tours – October 2021 Monthly Report

Nov 5, 2021

Manager

There has been a variety of results produced for the Google Ads and Facebook Ads campaigns this month of October. For the Google Ads campaign, the decrease in avg. CPC brought in 55.7% increase in impressions along with 44.6% increase in the number of clicks! There were also a number of phone call inquiries whose conversions were not tracked for the month. Both the CTR and conversion rates are sitting just over 1.5%, which is not exactly a strong rate for either metric. We plan on structuring the campaign this coming month of November to increase the CTR and the number of bookings. For the Facebook Ads campaign, although there has been an increase in impressions, the number of clicks and CTR have gone down. We aim to optimise campaign targeting to ensure high relevance to our demographic.

Google Ads Analysis

  • 2.2k Clicks
  • 1.72% CTR
  • 35 Conversions
  • 1.57% Conversion rate
  • Google Ads has been great for the month of October. We have seen an increase in traffic and a decrease in avg. CPC, which meant more opportunity for conversions. There were a lot of phone call inquiries but unfortunately we won’t be able to track how many of those converted into bookings.
  • A downside is that the CTR and conversions are lower compared to September.
  • With that being said, we will structure the campaign to drive an increase in CTR which can also lead to better quality conversion/bookings. We will also continue to add more negative keywords to make sure that the traffic that the campaign is receiving is highly relevant.

    • Facebook Ads Analysis

  • 1.52%CTR
  • 3k Clicks
  • 1.8k Engagements
  • October has been challenging for the Facebook Ads campaign. However, we noticed a steady performance of most key metrics.
  • We are looking into alternate ways to track booking conversions in order to identify specific conversions more accurately.

    • The plan for November is to optimize interest targeting to increase ad relevance.

    Unique Holiday Tours – September 2021 Monthly Report

    Oct 7, 2021

    Manager

    The month of September has been fruitful and fantastic for both of our campaigns! Although there is a slight dip in overall site traffic, we were able to record multiple wins across the board. To start with the Google Ads campaign, we are pleased to see a solid 37.9% increase in the number of impressions. The number of conversions has had a massive jump from 4 last month to 51 this September! This puts the conversion rate at 3.3%, much higher than last month’s .2%. There was also a huge influx of phone call inquiries. We aim to improve the campaign’s CTR for next month by structuring the campaign and adding more negative keywords to stay relevant. For the Facebook Ads campaign, there was an amazing increase in inquiries and conversions. We created conversion tracking in order to identify which inquiries actually generated conversions. Throughout September, we have seen exciting results for both campaigns.

    Google Ads Analysis

  • 1.5k Clicks
  • 1.8% CTR
  • 46 Conversions
  • 3% Conversion rate
  • Google ads has been great for the month of September. We have seen an increase in traffic, conversions and conversions rate. There was a drastic increase in phone call inquiries but unfortunately we won’t be able to track how many of those converted into bookings. The increase in traffic also led to 2 confirmed bookings which is fantastic for the campaign..
  • The only downside is the CTR is lower compared to september..
  • With that being said, we will structure the campaign to drive an increase in CTR which can also lead to better quality conversion/bookings. We will also continue in adding more negative keywords to make sure that the traffic that the campaign is receiving are highly relevant.

    • Facebook Ads Analysis

  • 12 Conversions
  • 2.1%CTR
  • Clicks 3.4k
  • 1.9k Engagements
  • September has been great for the facebook ads campaign. We noticed a great increase in the number of conversions. This includes inquiries about the trip and accommodations ..
  • The only downside is also the same with google ads that we don’t know which of those inquiries actually led to bookings, but having those inquiries and seeing a lot of potential bookings it can bring is definitely exciting.

    • Now, the plan for October is to optimize interest targeting to have a better relevance with the ads. Also created conversion tracking which will clearly show bookings instead of mixing bookings and inquiries in just 1 conversion.