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Unique Holiday Tours – August 2021 Monthly Report

Sep 6, 2021

Manager

It has been a fantastic month for both the Google Ads and Facebook Ads campaigns this August. Firstly there has been a significant 48% increase in overall website traffic, with the number of users from the CPC channel almost doubling all in all! The increase in impressions has improved by 161.9%, effectively bringing up the number of clicks by 76.8%. This puts the conversion rate at 2.9%, with 4 conversions for the month. We recognise the continuous dip in conversions but we can attribute this to the lockdowns in New Zealand. We aim to pursue more quality keywords for the campaign this coming month of September. For the Facebook Ads analysis, we are pleased with the number for engagements and traffic overall. However, there has been an increase in cost per click so we will optimise our targeting further to ensure quality clicks for more potential conversions.

Google Ads Analysis

  • 1.7k Clicks
  • 2.9% Conversion rate
  • 4 Conversions
  • 0.2% Conversion rate
  • Google ads was able to see an increase in the number of clicks by 76.8% and impressions by 161.9% which is fantastic to see. The campaign is also second to newzealand.com in terms of impression share and the difference is just 10% which is also a great win. The campaign is also generating high quality search terms like, “coach tour for seniors”,”travel tour for seniors”, etc.
  • However, we have noted a small drop in the conversion and conversion rate compared to July and this might be because of the lockdown in some areas.
  • With that being said, the plan for the month of September is to add more negative keywords to continuously increase the quality of searches that the campaign is appearing for.

    • Facebook Ads Analysis

  • 3 Conversions
  • 58K Reach
  • 1330 Link clicks
  • 1k Engagements
  • August has been great for the facebook ad campaign. We saw great overall traffic along with 3 bookings recorded and engagements looked good as well.
  • However, we also noted the cost per result was a little steep for August.
  • Now, the plan for September is to optimize the targeting to be able to get higher quality clicks which can lead to better conversion and lower cost per result. It might be also a good idea to try videos in the ads or create images that will include the tour prices which might attract more bookings.

    • Unique Holiday Tours – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    The month of July has been eventful for both the Google Ads and Facebook Ads campaign, for different reasons. To start, due to the malicious content on the site, the ads were unable to run for the majority of the month. With that said, the data tracked on both Google Ads and Facebook Ads was extremely promising and a great indication of how we should expect the new campaigns to run. With that said, the updated campaigns are now running on both Facebook and Google, and our plan from here is to see an increase in the overall traffic to the website as well as the conversion rate. This will in turn see a rise in conversions and leads for tour bookings.

    Google Ads Analysis

  • 981 Clicks
  • 4.3% Conversion rate
  • 6 Conversions
  • 0.6% Conversion rate
  • While the ads were paused for the majority of the month due to Google’s disapproval of the malicious content on the site, the results generated during the first week of July were fantastic. We noted an increase in the number of conversions and conversion rate that we’re excited to see in the month of August with the new campaigns now active.
  • With that being said, the plan for the month of August is to optimise the new tour campaigns to ensure we can see a consistent number of conversions achieved through the month.

    • Facebook Ads Analysis

  • 7 Conversions
  • 3.5K Clicks
  • 5.9% CTR
  • 2.1k Post Engagements
  • While the Facebook ads were paused for the majority of the month due to Google’s disapproval of the malicious content on the site, the results produced through the first half of July were a great sign of growth, particularly in website traffic.
  • The campaigns, while active, managed to see an increase in post engagements and overall traffic.
  • Now, with the new campaigns active, our plan for the month of August is to continue running our split tests to ensure we can run with the perfect formula for Unique Holiday Tours to see an increase in bookings for 2022 tours.