Select Page

Unique Holiday Tours – June 2021 Monthly Report

Jul 7, 2021

Manager

June has been a fruitful month for the Facebook Ads and Google Ads campaign all in all. There has been a massive increase in overall website traffic towards the end of the month so we are optimistic with the level of growth to be pursued in the coming month of July. The amount of traffic generated for the campaign is fantastic with 1,200 clicks and an impressive 4.9% click through rate. For Facebook Ads, we are seeing an equally impressive CTR amounting to 6.2% with 1,800 engagements in posts. There have also been 14 conversions (leads made contact) secured in this area of the campaign, which is a strong start. We will optimise the ad targeting for the coming month of July to see a further boost in conversions to ensure we can fill up the tour buses.

Google Ads Analysis

  • 1,200 Clicks
  • 4.9% Conversion rate
  • 2 conversions
  • 0.2 Conversion rate
  • June has been a pleasing initial month for the Google Ads campaign as we managed to generate some high numbers in terms of traffic and a 4.9% CTR.
  • The plan for the month of July is to run the same structure of campaign but utilise different bid strategies to help increase the CTR which will in turn, help increase the number of conversions achieved.

    • Facebook Ads Analysis

  • 14 Conversions
  • 1.8K post engagements
  • 6.2% CTR
  • June has been a great month to start for the Facebook Ads campaign as we have seen some fantastic stats overall in terms of traffic and post engagements.
  • We also managed to generate 14 conversions with an average CPC of $0.23 which is very exciting to see so low.
  • The plan for the month of July is to optimise the targeting of the campaigns to ensure that ad relevance is high targeting an audience that is more likely to convert.

    • Unique Holiday Tours – October 2021 Monthly Report

    May 11, 2021

    Manager

    There has been a variety of results produced for the Google Ads and Facebook Ads campaigns this month of October. For the Google Ads campaign, the decrease in avg. CPC brought in 55.7% increase in impressions along with 44.6% increase in the number of clicks! There were also a number of phone call inquiries whose conversions were not tracked for the month. Both the CTR and conversion rates are sitting just over 1.5%, which is not exactly a strong rate for either metric. We plan on structuring the campaign this coming month of November to increase the CTR and the number of bookings. For the Facebook Ads campaign, although there has been an increase in impressions, the number of clicks and CTR have gone down. We aim to optimise campaign targeting to ensure high relevance to our demographic.

    Google Ads Analysis

  • 2.2k Clicks
  • 1.72% CTR
  • 35 Conversions
  • 1.57% Conversion rate
  • Google Ads has been great for the month of October. We have seen an increase in traffic and a decrease in avg. CPC, which meant more opportunity for conversions. There were a lot of phone call inquiries but unfortunately we won’t be able to track how many of those converted into bookings.
  • A downside is that the CTR and conversions are lower compared to September.
  • With that being said, we will structure the campaign to drive an increase in CTR which can also lead to better quality conversion/bookings. We will also continue to add more negative keywords to make sure that the traffic that the campaign is receiving is highly relevant.

    • Facebook Ads Analysis

  • 1.52%CTR
  • 3k Clicks
  • 1.8k Engagements
  • October has been challenging for the Facebook Ads campaign. However, we noticed a steady performance of most key metrics.
  • We are looking into alternate ways to track booking conversions in order to identify specific conversions more accurately.

    • The plan for November is to optimize interest targeting to increase ad relevance.