Manager

The month of May has produced some fantastic results from the Google Ads campaign. Since the campaign has been live for less than a month, these early results are impressive to see. We have achieved 16 total conversions through the month. These consistent conversions is a huge win to see so early on in the launch of a new campaign. We have further optimised the campaign since the launch to ensure the leads coming through are the most valuable for the business. We will continue to monitor these results and make further optimisations to see an increase in the number of conversions and the click through rate in the coming month.

Google Ads Analysis

  • May has produced a fantastic start to the new Google Ads campaign. The campaign has already generated 320 Clicks, a 4.4% CTR, 7.3 Impressions and 16 Total Conversions with a 5% Conversion rate.
  • It has been very positive to see the campaign producing consistent traffic and conversions throughout each week.
  • However, we have been working to further optimise the campaign to ensure the conversions received are the most valuable for the business. We have added some negative keywords to the campaign as well as adjusted the target radius.
  • Our plan for the month of June is to structure the campaign to achieve an improved CTR and conversion rate by optimising the ads further.
  • However, we are facing an issue with conversions not appearing correctly in the marketing dashboard. We will be working to resolve this in the coming month also.