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The results produced for the month of August have been slower than expected. We have had an 18.8% decrease in website traffic this month, an unfortunate decline following an early peak of users during the first week of the month. Although our organic users have dipped because of this, it is still an impressive feat to see that there is only a 2-user decrease from the organic channel considering the more significant number dropped in the overall website traffic. Our overall SEO keyword rankings have also slightly declined since two of our keywords from the top 3 positions have dropped to the top 4 to 10 positions (still on the first page of results). Overall, there have been quite a few dips in our campaign for August, however our priority for the coming month is to recover these dips specifically by utilising on-page optimisations and adjustments to boost our targeted keywords into the first page once more.

SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 12th position (second page)
  • Keyword ‘home loans sunshine coast’ ranking in 12th position (second page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 1st position (first page)
  • On-page optimisations will again be used in September to see the rankings for Sunshine Coast keywords secure positions on the first page of Google’s result