Select Page

Viking Mortgages – January 2021 Monthly Report

by | Feb 5, 2021 | Viking Mortgages | 0 comments

Manager

The month of January sees another dip in website traffic, this time by 27.5%, however this drop has not come back the organic (SEO) traffic which is pleasing. The overall trend fluctuated heavily, although activity spiked towards the end of the month and we hope to build on that through February. User arrivals through organic (SEO) channels have marginally increased, though, which is favourable. The average session duration has also risen by 279.9%. In terms of SEO rankings, keyword performance has held mostly steady from December, with 10 keywords now in the top 3 spots but a further 15 in the top 4 to 10. We also have 6 keywords holding the #1 position, all of which is promising! This February, we will continue off-page strategies to see further improvements in the rankings which can result in recovering website traffic. We will also aim to boost the ‘mortgage broker sunshine coast’ target keyword to see it move further up the rankings to take advantage of its significant monthly search volume.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘home loans sunshine coast’ ranking in 8th position (first page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 7th position (first page)
  • Through February we will continue to utilise the off-page strategy to see the ranking for the keyword ‘mortgage broker sunshine coast’ move further up the first page of results as there is significant search volume for the keyword each month