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Viking Mortgages – March 2021 Monthly Report

by | Apr 9, 2021 | Viking Mortgages | 0 comments

Manager

March has seen some setbacks in terms of site performance, with a 21.6% decrease in user visits. The overall trend was also low, with the high point towards the end of the month, showing potential for April’s numbers. A pleasing number of users continue to arrive via organic (SEO) channels, while a sizable number arrive through referrals, which are very promising! For the site’s SEO performance, the average ranking has dipped slightly by 3.9% following last month’s increase. Keyword performance has been mostly steady, though, which we can build on in the coming months. There are still 7 keywords in the top 3 spots in search results, with 6 of them now holding the #1 rank. We also still have 17 keywords in the top 4 to 10 spots, meaning a majority of our keywords are on the first page of search results, which is a positive result. Throughout April, we will be using off-page strategies to recover website traffic and boost the ranking for ‘car finance sunshine coast’ so we can take advantage of the significant monthly search volume of this target keyword. With these strategy changes, our goal is to see the website traffic bounce back up through the month of April.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘home loans sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 17th position (second page)
  • Keyword ‘car finance sunshine coast’ ranking in 59th position (seventh page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘car finance Sunshine Coast’ and as a result we have seen improvement in its ranking from 64th to 59th position (sixth page)
  • Through the month of April, we will utilise an off-page strategy in order to boost the ranking for ‘car finance sunshine coast’ closer to the first page of search results as there is significant search volume and therefore direct benefit in ranking this on the first page of Google.