Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has seen some fluctuations for the SEO campaign. We have noted a downturn in website performance, with a 16.9% decrease in user visits following last month’s more positive results. The number of users arriving via organic (SEO) channels is mostly stable, however, which is a good sign! Traffic continues to fluctuate over the month, although the last few days saw an upward trend. SEO performance has been mixed, with a marginal increase in the average rank of the site by 2.9%. Two keywords dropped out of the top 3 spots, however, leaving 11 in the top spots of search results (7 holding #1 positions). There are a further 13 keywords in the top 4 to 10 spots. For December, we will continue with our on-page optimisations to recover website traffic and keyword rankings, and boost other keywords such as ‘mortgage broker mooloolaba’ move closer to the top 3 spots in search results.

SEO Analysis