Viking Mortgages – October 2020 Monthly Report
Manager
We’re happy to report that October has continued the positive trend from September in terms of website statistics. Although the user trends continue to fluctuate, there has again been an increase in site users by 21.1%, with a significant number arriving from organic (SEO) channels. In terms of SEO rankings, the keyword performance has been fairly steady. The campaign sees 13 keywords ranking in the top 3 spots of organic search results, with a further 14 keywords in the top 4 to 10 spots. With almost all our target keywords remaining on the first page of Google, this is promising progress. We will continue to use on-page optimisations for November to raise the rankings of the Sunshine Coast keywords closer to the top 3 rankings.
SEO Analysis
Viking Mortgages – August 2020 Monthly Report
Manager
The results produced for the month of August have been slower than expected. We have had an 18.8% decrease in website traffic this month, an unfortunate decline following an early peak of users during the first week of the month. Although our organic users have dipped because of this, it is still an impressive feat to see that there is only a 2-user decrease from the organic channel considering the more significant number dropped in the overall website traffic. Our overall SEO keyword rankings have also slightly declined since two of our keywords from the top 3 positions have dropped to the top 4 to 10 positions (still on the first page of results). Overall, there have been quite a few dips in our campaign for August, however our priority for the coming month is to recover these dips specifically by utilising on-page optimisations and adjustments to boost our targeted keywords into the first page once more.