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Vitality Health & Wellness Chiropractic – September 2021 Monthly Report

Oct 7, 2021

Manager

The campaign saw several setbacks in September, but there are still reasons for optimism. We did see site traffic drop again, this time by a marginal 0.4%, but the overall trend saw several peaks and ended strongly. A majority of users again arrived through organic (SEO) searches, and they spend a significant amount of time on the site, so our content is relevant. We also saw the site’s average SEO rank drop by a marginal 7.9%, but we’ve sustained our keywords on the first page of search results, which is favourable. October will see us focus our on-page optimisations on the ‘chiropractor elwood’ target keyword, which currently ranks 16th. Our on-page strategies will work towards bringing it to Google’s first page of search results.

SEO Analysis

  • 21 keywords ranking in top 1-3 (first page) results
  • 16 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 9th position (first page), up from 13th position (second page) in the previous month
  • Keyword ‘posture correction Melbourne’ ranking in 5th position (first page)
  • Through the month of October, our on-page optimisation will focus on the keyword ‘chiropractor elwood’ to boost its ranking and bring it closer to the first page of Google search results.

    • Vitality Health & Wellness Chiropractic – August 2021 Monthly Report

    Sep 6, 2021

    Manager

    August again saw mixed results, although there were several positives to take note of. Site traffic did drop by 18.8%, but the overall trend saw several peaks and the month ended strongly. More favourably, a majority of users arrived through organic (SEO) searches, with an increase from last month and almost all of them new. Average session duration also increased, so users find the content of our site relevant to their needs, which is pleasing to see. The site’s average SEO rank dipped marginally by 1.0%, and we lost one keyword in the top 3 spots from last month. However, we do have more keywords in the top 4 to 10 spots now, which means a sizable number are on Google’s first page. September will see us focus on-page optimisations on the ‘chiropractor armadale’ target keyword to move it closer to the first page of search results.

    SEO Analysis

      • 17 keywords ranking in top 1-3 (first page) results
      • 17 keywords ranking in the top 4-10 (first page) results
      • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
      • Keyword ‘sciatica treatment south yarra’ ranking in 3rd position (first page)
      • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
      • Keyword ‘chiropractor windsor’ ranking in 13th position (second page)
      • Keyword ‘posture correction Melbourne’ ranking in 4th position (first page)
      • Through the month of September, our on-page optimisation will focus on the keyword ‘chiropractor armadale’ to boost its ranking and bring it closer to the first page of Google search results.