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Vitality Health & Wellness Chiropractic – November 2020 Monthly Report

by | Dec 7, 2020 | Vitality Health & Wellness Chiropractic | 0 comments

Manager

November saw a continued dip in website performance, with another 5.6% decrease in users to the site. There has been a marginal increase in users arriving from organic (SEO) channels, however, which is something to build on in the coming months. SEO rankings, however, has also seen a slight dip. While the average rank of the page has again risen (up 6.8%), two keywords have dropped from the top 3 spots since last month, and there are five fewer keywords in the first page of search results. One keyword has also dropped from the #1 spot. For December, we will be using off-page strategies to hopefully recover user visits to the site, and boost keyword rankings; in particular, we’d like to move the target keyword ‘chiropractor windsor’ back to the first page of search results for the new year.

SEO Analysis

  • 25 keywords ranking in top 1-3 (first page) results
  • 15 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 24th position (third page)
  • Keyword ‘posture correction melbourne’ ranking in 9th position (first page)
  • Off-page strategy will be utilised through December to see ranking for the keyword ‘sciatica treatment south yarra’ moves closer to the top 1 position of Google’s results