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October has been mixed in terms of website performance, with a dip in website traffic following September’s upward trend. There has been a 20.4% decrease in users, although the number of users arriving through organic (SEO) searches has held steady. This reflects the performance of the SEO campaign, where both the average rank of the page and the keywords have seen improvement. There are 27 keywords in the top 3 results on the search page, with a further 18 keywords ranking in the top 4 to 10. 13 target keywords now hold the number 1 spot in searches which has been very positive to see! User traffic was also trending upwards towards the end of the month, which is promising. For November, we will use off-page optimisations to raise the target keyword ‘chiropractor windsor’ back to the first page of search results, and recover website traffic.

SEO Analysis

  • 27 keywords ranking in top 1-3 (first page) results
  • 18 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 5th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 25th position (third page)
  • Keyword ‘posture correction melbourne’ ranking in 10th position (first page)
  • Off-page strategy will be utilised through November to see ranking for the keyword ‘chiropractor windsor’ move back to the first page of Google’s results