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The campaign saw several setbacks in September, but there are still reasons for optimism. We did see site traffic drop again, this time by a marginal 0.4%, but the overall trend saw several peaks and ended strongly. A majority of users again arrived through organic (SEO) searches, and they spend a significant amount of time on the site, so our content is relevant. We also saw the site’s average SEO rank drop by a marginal 7.9%, but we’ve sustained our keywords on the first page of search results, which is favourable. October will see us focus our on-page optimisations on the ‘chiropractor elwood’ target keyword, which currently ranks 16th. Our on-page strategies will work towards bringing it to Google’s first page of search results.

SEO Analysis

  • 21 keywords ranking in top 1-3 (first page) results
  • 16 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 9th position (first page), up from 13th position (second page) in the previous month
  • Keyword ‘posture correction Melbourne’ ranking in 5th position (first page)
  • Through the month of October, our on-page optimisation will focus on the keyword ‘chiropractor elwood’ to boost its ranking and bring it closer to the first page of Google search results.