Vitality Health & Wellness Chiropractic – July Monthly Report
Manager
August has seen a great month of results coming from the SEO campaign! We have seen a 15% increase in the website traffic, and it’s great to see that the majority of this traffic is coming from organic results (organic Google search results). The SEO rankings themselves have been very impressive this month with some massive fluctuations. It is great to be improving and maintaining the top positions for the South Yarra terms, and our focus for September is to see more terms following this trend and appearing on the first page of Google’s results.
SEO Analysis
The month of August produced some fantastic SEO results once again! We can now see 77 of the tracked terms appearing on the first page of Google’s results (top 10), with 35 of those terms appearing in the top 3 positions on the first page of Google’s results. The terms ‘neck pain treatment docklands’, ‘posture correction glen iris’ and ‘back pain treatment south melbourne’ have jumped 96, 95 and 72 positions respectively towards better rankings in the last 30 days. It is also a great win to see that the term ‘chiropractor south yarra’ has improved by 1 position over the last month to now be sitting in the #1 position on the first page of Google. Over the coming month we will be utilising our off page strategies in order to see further boosts in the rankings across the board.
h2>AdWords Analysis
As the AdWords campaign was live for 2 weeks this month and the results have been analysed via phone, there will be no written analysis for August.
Vitality Health & Wellness – May Monthly Report
Manager
The numbers we have seen for the month of May have been slower than expected, however our team is making the optimisations to ensure we see improved results over the coming week and month. The AdWords campaign has seen a total of 20 calls throughout the month, which is positive, however we are working towards gaining some higher quality leads in the coming month. Our focus is going to be on increasing the total number of conversions and quality of those calls coming through for the month of June.
SEO Analysis
As the SEO pages have only been sent live today (Friday 7th June), there are no SEO results to present this month.
AdWords Analysis
The month of May has seen slower but positive results from the Google Ads campaign overall. Looking at the dashboard we can see that the number of conversions (66.7%) and Conversion rate (114.3%) increased dramatically. Although it might seem negative that it is not the exact numbers appearing in callrail and analytics, we can still stay positive because the conversion (27 Goal Completion) and Conversion rate (6.4%) is much higher than the previous month. This being said, the plan for June is to find a way to track these conversions accurately and also structure the campaign to increase our CTR by rebuilding the keywords to exact match type only.