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Vitality Health & Wellness Chiropractic – July 2021 Monthly Report

Aug 6, 2021

Manager

July saw a number of ups and downs in the SEO campaign, with positive results overall. We saw a pleasing 14.3% increase in user traffic, which is a welcome recovery from last month. The overall trend also started high for the month, and while it dipped near the end, there was still an upward course that leaves us optimistic. Meanwhile, half of site visitors arrived through organic (SEO) searches, and users still spend over a minute on the website, all of which is promising. SEO performance did see a slight setback in the site’s average rank, which dropped by 4.3%. More favourably, we now have 5 more keywords in the top 3 spots compared to last month, with 17 in total and 11 holding the #1 ranking. There are also a further 16 keywords in the top 4 to 10 spots. This August, we will keep up our off-page strategy to secure more authority with Google and in turn improve the rankings in search results.

SEO Analysis

  • 18 keywords ranking in top 1-3 (first page) results
  • 16 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 4th position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 12th position (second page)
  • Keyword ‘posture correction Melbourne’ ranking in 5th position (first page)
  • Through the month of August, our focus will continue on the off-page strategies with the aim to revisit on-page optimisations once we have updated access to the website.

    • Vitality Health & Wellness Chiropractic – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    June sees some setbacks in terms of campaign performance, with a marginal 9.4% drop in user visits. The overall trend fluctuated but had several high points, and the end of the month saw a promising rise in traffic. Over half our users still arrive via organic (SEO) searches, with 118 total last month and 111 of them new. SEO performance also saw a dip, with a 5.2% decrease in the site’s average rank. We have been able to push for more keyword rankings to make their way to the top 3 spots, which is promising! There are 17 in total, with 12 holding the #1 ranking, and a further 15 keywords in the top 4 to 10 spots. July will see us continue our off-page strategies to secure more keywords in those top 3 positions on Google.

    SEO Analysis

  • 17 keywords ranking in top 1-3 (first page) results
  • 15 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘chiropractor south yarra’ ranking in 1st position (first page)
  • Keyword ‘sciatica treatment south yarra’ ranking in 3rd position (first page)
  • Keyword ‘neck pain treatment south yarra’ ranking in 1st position (first page)
  • Keyword ‘chiropractor windsor’ ranking in 12th position (second page)
  • Keyword ‘posture correction Melbourne’ ranking in 5th position (first page)
  • Through the month of July, our focus will continue on our on-page and off-page strategies to secure more location relevance and authority with Google.